GTM Program Manager

We are looking for a GTM Program Manager to join our Sales Strategy & Operations team, focused on driving high-impact go-to-market initiatives across our cybersecurity portfolio. This role is ideal for someone with a strong background in program management, sales strategy, or product marketing, who thrives at the intersection of strategy and execution. You'll work closely with cross-functional teams—including product, marketing, sales, and operations—to ensure that every GTM initiative lands with precision, clarity, and measurable impact. Responsibilities: Develop and Execute GTM Strategies - Collaborate with product and marketing teams to define target audiences, value propositions, and key messaging. - Create and manage detailed GTM plans, including timelines, milestones, and resource allocation. - Coordinate cross-functional teams to ensure seamless execution of launch activities. Program Management - Oversee all aspects of GTM programs, from planning to post-launch analysis. - Track and report on program progress, identifying and mitigating risks. - Ensure adherence to deadlines and budget constraints. Cross-Functional Collaboration - Facilitate communication and alignment between product, marketing, sales, and operations teams. - Lead regular meetings and provide updates to stakeholders. - Foster a collaborative and results-oriented environment. Market Analysis and Competitive Intelligence - Conduct market research to understand customer needs, competitive landscape, and industry trends. - Analyze GTM program performance and identify areas for improvement. - Provide insights and recommendations to optimize future GTM strategies. Enablement and Training - Develop and deliver sales enablement materials and training programs. - Ensure that sales and support teams are equipped with the necessary knowledge and resources. - Monitor and measure the effectiveness of training efforts. Qualifications: - Bachelor's degree in Business Administration, Marketing, or a related field. - Proven experience (5 years) in program management, preferably in a GTM or product launch environment. - Strong understanding of marketing and sales principles. - Excellent project management skills, with the ability to manage multiple projects simultaneously. - Strong analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Proficiency in project management and collaboration tools (e.g., Asana, Jira, Slack). - Proficiency in sales tools (e.g., Salesforce, Clari, Power BI). - Experience with data visualization tools (e.g., Power BI, Tableau) and the ability to translate data into actionable insights. Familiarity with AI-powered tools for automation, productivity, or analytics. Candidate Profile: - Strategic Thinker – Translates business goals into actionable GTM strategies; proactively identifies opportunities and gaps. - Results-Oriented – Delivers measurable business impact with strong ownership and accountability. - Collaborative Leader – Aligns cross-functional teams and influences outcomes without authority. - Organized and Detail-Oriented – Manages complex programs with precision and focus. - Adaptable and Agile – Thrives in dynamic environments and champions continuous improvement. - Analytical – Makes data-informed decisions and turns insights into execution. - Customer-Focused – Centers all GTM initiatives around solving real-world customer problems in cybersecurity. Preferred Backgrounds: - Product Marketing or GTM roles in cybersecurity or enterprise tech - Sales Strategy, Sales Ops, or RevOps professionals supporting GTM programs - Program Managers in SaaS, product, marketing, or operations - Management Consultants with experience in GTM, org design, or tech - Exposure to cloud security, SASE, XDR, or network security product lines - Experience engaging with CROs, CMOs, or Product leadership