Marketing and Outreach Manager

Job Description Position: Marketing & Outreach Manager Organization: The Student Scoop Location: Mumbai (On-site, with local travel to schools & partner institutions) Reporting To: Founder & Director About The Student Scoop The Student Scoop is a premier learning hub for IBDP, IGCSE, MYP & international curricula, dedicated to helping students excel academically while developing future-ready skills. We are now on a mission to double our student intake for the academic year 20252026 and strengthen our brand as the next big thing in the international curriculum space. To drive this growth, we are looking for a Marketing & Outreach Manager who can own and deliver this mandate. Role Objective To increase student intake by 100% for AY 202526 through strategic marketing, school & parent outreach, partnerships, and brand-building initiatives, while positioning The Student Scoop as the go-to institute for international curriculum coaching in Mumbai. Key Responsibilities 1. Growth & Intake Strategy - Design and execute a 12-month growth plan to achieve 100% increase in admissions across all centers. - Analyse past data (enquiries, conversions, drop-offs, geographies, board preferences) and recommend strategies to: - Increase enquiry volume - Improve counselling & conversion rates - Retain existing students and drive referrals - Set, track, and report monthly KPIs for leads, walk-ins, conversions, and revenue. 2. Outreach & Partnerships - Build and manage relationships with schools, counsellors, and key decision-makers in the IB/IGCSE/MYP ecosystem. - Identify and close strategic partnerships with: - Schools (integrated programs, after-school tie-ups) - Coaching centres / activity centres - Education consultants & study abroad agencies - Plan and execute school talks, seminars, webinars, open houses, and fairs to generate quality leads. 3. Marketing Campaigns & Brand Building - Create and implement online + offline marketing campaigns for: - Admissions for grades & boards - Result announcements & success stories - Events, workshops, bootcamps & masterclasses - Work with designers/agency to create high-quality creatives: posters, reels, brochures, standees, WhatsApp creatives, landing pages, etc. - Build and manage a consistent brand voice that positions The Student Scoop as a trusted, expert-led international curriculum institute. 4. Digital Marketing & Performance Tracking - Oversee and coordinate: - Social media marketing (Instagram, LinkedIn, YouTube, Facebook) - Performance marketing (Meta/Google Ads) in coordination with agency/freelancers - Website content & SEO inputs for better visibility on IB, IGCSE, MYP-related keywords. - Track metrics like cost per enquiry, cost per admission, CTR, lead quality and continuously refine campaigns for better ROI. 5. Events, Community & Parent Engagement - Conceptualize and execute student conclaves, parent orientations, topper-talks, result celebrations etc. - Design referral programs, loyalty initiatives, and testimonials campaigns involving students and parents. - Coordinate event logistics with internal team to ensure impactful, well-branded experiences. 6. Internal Collaboration & Process Building - Work closely with: - Counselling & Sales team to ensure leads are nurtured and converted. - Academic team to convert academic strengths into marketing stories (results, projects, university admits). - Build standard operating procedures (SOPs) for: - Lead management & follow-up - Event follow-through - Reporting and review rhythms - Present monthly dashboards to the Founder on performance, insights, and action items. - What We Expect from the Ideal Candidate (Must-Have Experience) - 37 years of experience in marketing/outreach/admissions for: - Education institutes / coaching classes / international schools / EdTech, OR - High-growth service businesses with a strong B2C component. - Proven track record of: - Increasing student intake / admissions significantly (ideally 50100%+ over a cycle), and - Successfully planning and executing outreach campaigns or partnerships. - Experience interacting with school principals, coordinators, parents, and students. Skills & Competencies - Strong strategic thinking can suggest what needs to be done, not just execute instructions. - Hands-on with: - Campaign planning & calendar creation - Writing basic briefs/copies for creatives & posts - Coordinating with designers/agency and internal teams - Good understanding of lead funnels and conversion journeys (awareness enquiry counselling admission). - Excellent communication & presentation skills (English; comfort with Hindi/Marathi is a plus). - Strong relationship-building skills and confidence in representing the brand at meetings and events. - Data-driven mindset comfortable using Excel/Sheets, CRM tools, dashboards, and deriving insights from numbers. Personality & Attitude (Very Important) - Ownership mindset treats the role like a mission, not a 95 job. - Result-oriented thrives on targets (intake numbers, leads, partnerships). - Self-starter comes with ideas, initiatives, and solutions, not just problems. - Passionate about education, student success, and global curricula. - Flexible to work on peak admission periods, weekend events, and school-hour meetings as needed. Key Performance Indicators (KPIs) You will be evaluated on: - 100% increase in student intake for AY 202526 (centre-wise and overall). - Number of qualified leads generated per month and conversion rate. - Number and quality of school & counsellor partnerships established. - Engagement & participation at events/webinars and their conversion. - Improvement in brand visibility & recall in our target geographies and segments. Education - Graduate / Postgraduate in Marketing, Business Administration, Communications, or related fields. - MBA in Marketing or prior education-sector experience is a strong advantage. Why Join The Student Scoop - Work directly with the Founder and core leadership team. - Be the growth driver for a fast-scaling international curriculum brand. - Opportunity to build flagship campaigns, events, and partnerships from the ground up. - A culture that values innovation, accountability, and impact on students lives. If you believe you can double our intake and help make The Student Scoop the next big name in the international curriculum space, share your CV and a short note on: 1. One campaign or initiative where you significantly increased admissions or revenue, and 2. A 35 point action plan you would recommend for The Student Scoop to achieve 100% intake growth in 202526.