[15h Left] Regional Marketing Manager
4 weeks ago
Job Summary To drive strategic marketing, pricing, and portfolio management for WACKER’s polymer dispersions and adhesives segment in India and Asia . This regional role is critical in shaping business growth by aligning technical knowledge with market strategy, especially for Dispersions in Adhesives & other segments. The role requires close collaboration with sales, R&D, and technical service teams to translate market intelligence into actionable initiatives. Key Responsibilities Strategic Marketing & Market Insights: Lead market analysis to identify opportunities and challenges across targeted segments for Dispersions (Adhesives & other market segments as assigned). Generate insights from industry, competitors, and customers to steer strategic direction. Business Strategy & Portfolio Optimization: Shape and execute long-term business strategies in collaboration with regional and global stakeholders. Drive product portfolio optimization and ensure alignment with customer needs and market potential. Pricing Strategy: Own the pricing strategy for the region by analyzing cost structures, market data, value propositions, and competitive positioning - guide teams on margin enhancement through strategic value pricing. New Market & Application Development: Identify unmet market needs and emerging application trends and business implications. Partner with Technical Service, R&D and stake holders in the value chain to co-develop solutions that aligns with future growth areas. Marketing Execution & Lead Generation: Develop regional marketing plans including communication campaigns, customer development initiatives, and lead generation programs. Leverage digital tools and CRM systems to manage activities and outcomes effectively. Internal Collaboration & Knowledge Sharing: Coordinate with global and regional sales, marketing, and product management teams. Ensure continuous knowledge transfer and provide market insights to cross-functional teams. Customer & Channel Engagement: In partnership with sales, engage key customers and influencers to strengthen relationships, gather market intelligence, and co-create value-driven solutions. Job Requirements - BSc in Chemistry/Chemical Engineering or BSc in Marketing, combined with sound experience in the Chemical industry - 7-10 years of B2B marketing within the Chemical industry, ideally in Polymers Emulsions/ Additives/Coatings/Construction Chemicals - Strong technical understanding of Polymer emulsions or adjacent experience - Proven track record in leading pricing and portfolio strategy with measurable business impact - Proficient in Marketing Analytics & Digital platforms, and market intelligence tools such as Tableau, Nielsen, or similar - Familiarity with CRM systems such as SAP or Salesforce is an advantage - Comfortable working in a matrix organization across cultures and time zones - Willing to travel across India and Asia as required
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Regional Marketing Manager
4 weeks ago
Mumbai, India WACKER Full timeJob SummaryTo drive strategic marketing, pricing, and portfolio management for WACKER’s polymer dispersions and adhesives segment in India and Asia . This regional role is critical in shaping business growth by aligning technical knowledge with market strategy, especially for Dispersions in Adhesives & other segments. The role requires close...
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Regional Marketing Manager
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Regional Marketing Manager
4 weeks ago
Mumbai, India WACKER Full timeJob SummaryTo drive strategic marketing, pricing, and portfolio management for WACKER’s polymer dispersions and adhesives segment in India and Asia . This regional role is critical in shaping business growth by aligning technical knowledge with market strategy, especially for Dispersions in Adhesives & other segments. The role requires close collaboration...
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Regional Marketing Manager
4 weeks ago
Mumbai, India WACKER Full timeJob Summary To drive strategic marketing, pricing, and portfolio management for WACKER’s polymer dispersions and adhesives segment in India and Asia . This regional role is critical in shaping business growth by aligning technical knowledge with market strategy, especially for Dispersions in Adhesives & other segments. The role requires close collaboration...
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Regional marketing manager
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