Bhima Jewellery

2 days ago

Madurai Tamil Nadu, India Gems & Jewellery Full time

Job Summary - The Digital Marketing Lead drives Bhima s overall e-commerce visibility and customer acquisition strategy - They plan execute and manage digital campaigns across paid organic and social channels - The role is central to building online traffic sales and brand presence - This position involves leading SEO PPC email and content marketing efforts - The lead must monitor analytics optimize campaigns and explore growth opportunities - They are also responsible for mentoring team members and managing vendors - We are looking for experienced digital marketers with proven leadership in e-commerce - Candidates should have both strategic vision and hands-on campaign expertise - A passion for data-driven growth and innovation is highly valued Key Responsibilities 1 Design and execute digital marketing strategy 2 Manage paid campaigns across Google Meta etc 3 Drive SEO SEM and social media initiatives 4 Oversee content and creative alignment 5 Monitor analytics and KPIs regularly 6 Collaborate with product and catalogue teams 7 Lead campaign optimization for ROI 8 Guide and mentor digital marketing executives 9 Manage external agencies vendors 10 Present performance reports to leadership 11 Experiment with growth marketing techniques 12 Ensure compliance with data privacy norms Mandatory Skills 1 Google Ads Meta Ads Manager 2 SEO tools SEMRush Ahrefs 3 Google Analytics 4 expertise 4 Tag Manager and tracking setups 5 Email marketing platforms Klaviyo Mailchimp 6 Social media scheduling tools 7 A B testing frameworks 8 Marketing automation workflows 9 Programmatic advertising basics 10 Affiliate marketing tools Soft Skills1 Leadership skills 2 Analytical thinking 3 Strong communication 4 Team collaboration 5 Creativity under pressure Additional Skills 1 Knowledge of AI-driven marketing tools 2 Familiarity with influencer marketing 3 Exposure to AR VR campaigns 4 Knowledge of voice search optimization 5 Experience with international marketing campaigns Please contact HR for more details - 9445830168 ref updazz com

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