Head Marketing

4 weeks ago

Mumbai Maharashtra, India Aditya Birla Group Full time

1 Job Purpose To lead Strategy Marketing and Digital transformation for Eternia by driving organization-wide growth priorities building brand equity and delivering scalable digital experiences The role focuses on business acceleration through data-driven decision-making market understanding and strong cross-functional execution 2 Job Context Major Challenges Eternia is a SBU of Hindalco Industires Limited dealing in premium doors windows facade solutions across both B2B B2C Eternia operates in a complex fragmented building materials market with high involvement purchase cycles and multiple stakeholders offering a customised product requiring last mile installation The challenge lies in solving for consumer trust fragmented channel behaviour and scale-readiness while building a premium differentiated brand The role requires balancing three distinct but interconnected verticals Strategic leadership is essential to identify long-term opportunities shape growth levers and enable strong internal systems At the same time marketing execution needs to be insight-led yet agile and digital transformation must be grounded in business outcomes not just tools The ability to influence without authority work through others and stitch together cross-functional action is key to success 3 Key Result Areas Key Result Areas Supporting Actions Max 1325 Characters Strategy Role Drive Strategic Business Agenda Identify and solve organizational constraints set strategic priorities design and track business OKRs Guide Cross-functional Strategic Projects Lead high-impact initiatives e g pricing GTM channel revamp align with business and function heads Anchor Planning Review Cadence Design and manage planning cycles performance tracking dashboards and key initiatives NPD New Plant etc Organizational Process Design Digitization Identify process gaps across functions re-engineer workflows and digitize for scalability speed and governance Influence Across Leadership Build strong peer relationships to align Sales Service Supply Chain Manufacturing Design Finance toward common strategic objectives Strengthen Data Infrastructure Enable unified data views and KPI visibility via digital integrations and dashboards Marketing Role Build and Strengthen Brand Define and codify brand compass positioning and narrative ensure consistency across all touchpoints Scale Consumer Demand Drive demand through integrated digital referral Architects and offline levers shape performance marketing and content Full funnel marketing Digital Role Own Digital Roadmap Define digital vision Identify organizational bottlenecks differentiation potentials prioritize and sequence tech initiatives for CX backend and enablers Integrate Digital CX Journeys Ensure smooth consumer and channel journeys Drive usage of future forward tools Drive a culture of integrated data culture Overall Develop High-performing Teams Mentor and coach team members foster ownership and decision-making ensure alignment to business objectives and functional vision create a culture of collaboration continuous learning and innovation across all three departments

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