Social Media Marketing

2 weeks ago

India Weekday AI Full time

This role is for one of Weekday s clients Min Experience 2 years JobType full-time Requirements We are looking for a passionate and creative Social Media Marketing Executive with 2 years of experience to join our dynamic team The ideal candidate should have a strong understanding of social media platforms content creation analytics and brand building This role requires a mix of strategic thinking and hands-on execution to drive brand visibility engagement and lead generation through social channels If you are someone who loves building communities curating impactful content and leveraging digital trends to engage with audiences this opportunity is for you Key Responsibilities Social Media Strategy Planning Develop implement and manage social media strategies aligned with business goals Research audience preferences and stay updated with industry trends to create innovative campaigns Collaborate with marketing and design teams to plan content calendars across platforms Content Creation Management Create curate and publish engaging content for platforms such as Instagram Facebook LinkedIn Twitter X YouTube and emerging channels Write compelling captions headlines and copy that align with the brand voice Manage multimedia content creation including graphics reels and short-form videos Schedule posts using tools like Buffer Hootsuite or HubSpot while ensuring timely execution Community Engagement Brand Building Monitor and respond to comments queries and messages in a timely manner Build strong online communities by engaging with followers influencers and industry professionals Support influencer collaborations and brand advocacy programs Analytics Reporting Track social media KPIs such as reach impressions engagement rate follower growth and conversions Analyze performance using tools like Meta Insights Google Analytics and LinkedIn Analytics Prepare periodic reports and recommend optimizations for better ROI Advertising Campaign Management Plan and execute paid social campaigns Facebook Ads LinkedIn Ads Instagram promotions Monitor ad performance budget utilization and lead generation effectiveness Conduct A B testing on ad creatives and targeting strategies Collaboration Coordination Work closely with content writers designers and the sales team to align messaging Assist in organizing digital campaigns product launches and online events Stay updated with the latest social media algorithms trends and tools Skills Qualifications 2 years of hands-on experience in social media marketing preferably in a fast-paced environment Proficiency in platforms such as Instagram Facebook LinkedIn Twitter X YouTube Pinterest Strong skills in content writing copywriting and storytelling Familiarity with SEO principles hashtags and social listening tools Experience in running and optimizing paid campaigns on Facebook Ads Manager and LinkedIn Campaign Manager Knowledge of basic design tools like Canva Adobe Photoshop or Figma is a plus Strong analytical and problem-solving skills with the ability to interpret data Excellent communication creativity and multitasking abilities

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