Urgent: Digital Vertical Head- Integrated Marketing Agency

3 weeks ago


Chennai, India Expertiz Full time

Job Description We are seeking a visionary and results-driven Digital Vertical Head to lead and expand our digital services within an Integrated Marketing Agency. This strategic role involves developing and executing our go-to-market plan, driving new business acquisition, and building a high-performing digital team. You will be responsible for achieving ambitious targets, leveraging market intelligence, and ensuring excellence in both customer acquisition and service delivery. Key Responsibilities: - Go-to-Market Strategy & Execution: Develop and drive our comprehensive go-to-market plan for Digital services, coordinating the pace of execution to ensure timely and effective market penetration. - New Business Acquisition: Achieve target levels of new business by identifying and actively seeking new prospects, analyzing potential opportunities, and creating and overseeing strategic sales tactics. - Marketing Proposition Development: Lead the development of compelling marketing propositions that clearly articulate the value and unique selling points of our digital services. - Performance Reporting: Regularly report performance against plan and budget to the Senior Management Team, providing insightful analysis and strategic recommendations. - Market Intelligence & Feedback: Manage the market excellence/intelligence process, which includes gathering crucial market and customer information and providing feedback on future trends to support sales campaigns. - Quality Control & Service Delivery: Ensure rigorous quality control of all activities related to customer acquisition and service delivery, working in close coordination with the operations/delivery team. - Team Leadership & Development: Recruit, coach, control, manage, and evaluate the performance of the Digital team, fostering a high-performing and collaborative environment. - Performance Monitoring Systems: Establish and monitor robust performance reporting systems to track key metrics and ensure accountability across the digital vertical. - Continuous Improvement: Review and assess the implementation of the sales and marketing plan, actively contributing to continuous improvement initiatives to optimize strategies and processes. Required Skills/Experience: - Strong exposure to selling creative technology services, preferably in advertising, marketing communication, media, and entertainment domains. - Proven, hands-on experience in successfully managing and motivating large teams. - Relationship-oriented with strong account management skills. - Passionate with a willingness to take full responsibility for the given role. - Strong organizational, time management, negotiation, and communication skills. - Proficiency in concept/solutions selling. - Sales-driven, committed, entrepreneurial, collaborative, relationship-driven, inventive, and reliable. - Proactive approach to identifying and pursuing opportunities.



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