Opening For Strategy Role With An Activations Agency In Mumbai

Hi Greetings from HRC Global Services We are pleased to inform you of the following opportunity for Strategy role with an activations experiential marketing agency in Mumbai STRATEGY MUMBAI - Role Overview - The Strategy Data Analytics Manager will be responsible for developing strategic insights and data-backed recommendations that drive impactful experiential marketing and activation campaigns The role involves deep research consumer understanding competitive benchmarking and the use of media and analytics tools to translate data into actionable marketing strategies Key Responsibilities - 1 Strategic Planning Insights - Collaborate with business creative and client servicing teams to shape brand activation and experiential strategies Analyze consumer journeys and identify touchpoints where experiential marketing can drive engagement Develop brand and campaign strategies based on market trends audience behavior and data-driven insights Translate research and analytics into compelling narratives and creative briefs 2 Data Analytics Research - Leverage media analytics digital and social listening tools e g Google Analytics Talkwalker Meltwater SimilarWeb Sprinklr SEMrush etc to derive insights Monitor and measure campaign performance across multiple channels on-ground digital amplification Conduct competitive benchmarking category analysis and post-campaign evaluations Create dashboards reports and presentations summarizing key metrics ROI and audience engagement 3 Brand Market Intelligence - Track emerging trends in experiential marketing BTL influencer and digital ecosystems Conduct brand audits and develop positioning recommendations for clients Build case studies and thought leadership content showcasing strategic impact 4 Internal Collaboration - Partner with creative and account teams to ensure that all ideas are insight-led and data-supported Provide strategic rationale during client pitches and presentations Collaborate with media planning teams to integrate experiential campaigns with digital and social media outreach 5 Measurement Optimization - Define KPIs for experiential campaigns and activations Use data to optimize performance audience targeting and engagement quality Present campaign learnings and insights for continuous improvement Key Skills Competencies - Strong analytical mindset with a balance of strategic and creative thinking Proficiency in data and media tools such as Google Analytics Talkwalker Meltwater Sprinklr SEMrush SimilarWeb or equivalent Deep understanding of consumer insights marketing funnels and campaign metrics Excellent presentation visualization and storytelling skills Ability to translate numbers into actionable marketing decisions Experience working in or with BTL experiential activation agencies Up-to-date with digital experiential integration trends Qualifications Experience - Bachelor s Master s degree in Marketing Business Analytics Statistics Media or Mass Communication 4 8 years of experience in strategy insights or analytics preferably in marketing or brand activation Experience using social listening and analytics platforms Exposure to campaign measurement and ROI analysis for on-ground digital campaigns KPIs Success Metrics - Accuracy and effectiveness of insights delivered Strategic quality of campaign recommendations Improvement in campaign ROI and engagement outcomes Client satisfaction and repeat business based on strategic value addition Quality of presentations and data storytelling If interested kindly mail your updated resume and the following details to - Present location Current CTC Expected CTC whether negotiable or not If negotiable upto how much Notice period A brief of your experience in - In BTL Activations Experiential marketing agencies Data Analytics Market Research Data Media tools used Strategic Planning Insights Thanks Regards Tania Sr Recruitment Manager HRC Global Services