Co-Founder (with Investment) Business Growth & Market Expansion

1 day ago

Gurugram India CitrusMint Full time

Job Description

Location: Gurugram (Remote Flexibility)

Commitment: Full-time | Equity + Investment (50 Lakhs minimum)

Company Description

CitrusMint is a new-age, innovation-driven retail enterprise built on the pillars of quality, creativity, and technology.

Under our flagship brand Myrtle Toys, we are creating immersive, innovative, and proudly Made-in-India toys that spark imagination, foster experiential child development, and compete with global brands. With India's toy market growing at 12% CAGR and 75% still unorganized, Myrtle Toys is uniquely positioned to capture this opportunity with affordable, high-quality, and differentiated products.

Role Description

We are seeking a visionary Co-Founder with deep expertise in Marketing & Sales for Myrtle Toys (CitrusMint Retail LLP). The Co-Founder will invest 50 Lakhs, lead business development, and drive go-to-market strategy, brand growth, and sales executionscaling Myrtle Toys into a trusted household brand across India and beyond.

Key Responsibilities

- Go-to-Market & Brand Strategy: Build and execute a robust roadmap to position Myrtle Toys as a leading brand.
- Revenue & Growth Targets: Deliver ambitious sales milestones (5070 lakhs per SKU annually).
- Sales & Distribution: Expand across retail, modern trade, e-commerce, and distribution networks.
- Customer Acquisition: Drive adoption among millennial parents and Gen Z kids, building loyalty and repeat purchases.
- Retail Partnerships: Forge collaborations with toy retailers, wholesalers, malls, and online marketplaces.
- Brand Awareness: Lead impactful marketing campaigns across digital, offline, and experiential channels.
- Team Leadership: Build, mentor, and lead a high-performing sales & marketing team.
- Strategic Input: Contribute to long-term growth plans including exports, backward integration, and content-driven storytelling (micro drama series).

Qualifications & Experience

- 15+ years in sales, marketing, and business development in retail/consumer products (toys, FMCG, lifestyle preferred).
- Proven success in scaling consumer brands and establishing retail distribution.
- Strong industry network across retailers, distributors, and e-commerce platforms.
- Entrepreneurial mindset with appetite for early-stage investment and brand-building.

What We Offer

- Co-founder equity + profit share aligned with investment and contribution.
- Significant long-term wealth creation opportunity with brand scalability.
- A chance to shape the future of Made-in-India innovative toys in a high-growth sector.

If you're a seasoned retail leader ready to co-build India's next big toy brand, connect with us to explore this opportunity.

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