[Immediate Start] Assistant Manager

By continuing to use and navigate this website you are agreeing to the use of cookies Accept Close Press Tab to Move to Skip to Content Link Search by Keyword Search by Location Search by Keyword Search by Location Loading Team Location Type Grade Create Alert x Select how often in days to receive an alert Start Please wait Assistant Manager - CRM Membership Role Overview We are looking for a highly motivated and detail-oriented Assistant Manager - CRM Membership to join our Digital team This role will be responsible for driving best-in-class campaign execution across owned CRM channels Email Push Notification SMS WhatsApp RCS strengthening member engagement and contributing to the strategic growth of our adidas Membership program adiClub This is a dynamic role that blends creative execution data-backed thinking stakeholder collaboration and end to end ownership across both campaign delivery and innovation Subject matter expertise in CRM campaign execution and performance analysis is non-negotiable for this role The ideal candidate must demonstrate a solid grasp of CRM platforms channel-specific KPIs and creative content strategy to be considered Key Responsibilities 1 CRM Campaign Execution Channel Ownership Lead end-to-end execution of CRM campaigns across Email Push Notifications SMS WhatsApp and RCS Take complete ownership of campaign creatives visuals and copy ensuring brand alignment and quality Collaborate with agencies and internal stakeholders to brief review and finalize creatives and copies Manage campaign scheduling targeting segmentation QA and delivery through CRM tools platforms along with the agency 2 Performance Tracking Optimization Maintain weekly dashboards across all CRM channels to track campaign performance open rates CTR conversions ROAS Analyze data to derive actionable insights and drive continuous improvement in campaign effectiveness Set up and maintain a benchmarking tracker to monitor performance trends and guide creative content strategy 3 Creative Content Innovation Work closely with internal and external teams to test new messaging formats subject lines and creatives tactics are not limited Constantly iterate and evolve communication based on performance feedback and member preferences Proactively flag opportunities learnings and recommendations backed by data and trends 4 Stakeholder Agency Management Coordinate closely with agency partners for timely execution and delivery Review and challenge agency outputs - ensuring reports and creatives are insight-led not just relayed Build strong working relationships with cross-functional stakeholders Retail Media Brand Social to align on CRM touchpoints 6 Initiative Innovation in Membership Engagement Support and propose new member-led initiatives to drive adiClub engagement and member retention Collaborate with other teams to drive innovative ideas that elevate membership experiences Qualifications Requirements 3-5 years of experience in CRM digital marketing or loyalty-related roles preferably in consumer brands Strong understanding of CRM platforms and campaign management tools Salesforce Netcore Acoustic etc Proficient in working with dashboards and marketing analytics tools Google Analytics Power BI adobe appsflyer etc Ability to interpret data and transform insights into action Strong attention to detail with the ability to manage multiple campaigns and timelines simultaneously Proven track record of working within the same domain agencies and cross-functional teams Demonstrated ability to work independently and take initiative AT ADIDAS WE HAVE A WINNING CULTURE BUT TO WIN PHYSICAL POWER IS NOT ENOUGH JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME WE FOSTER THE ATHLETE S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE THIS IS HOW WE WIN WHILE PLAYING FAIR COURAGE Speak up when you see an opportunity step up when you see a need OWNERSHIP Pick up the ball Be proactive take responsibility and follow-through INNOVATION Elevate to win Be curious test and learn new and better ways of doing things TEAMPLAY Win together Work collaboratively and cultivate a shared mindset INTEGRITY Play by the rules Hold yourself and others accountable to our company s standards RESPECT Value all players Display empathy be inclusive and show dignity to all At adidas we strongly believe that embedding diversity equity and inclusion DEI into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage - Culture Starts With People It Starts With You - By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers Job Title Assistant Manager - CRM Membership Brand Location Gurgaon TEAM Data State HR Country Region IN Contract Type Full time Number 532324 Date Jul 29 2025 Find similar jobs THROUGH SPORT WE HAVE THE POWER TO CHANGE LIVES 2020 adidas All Rights Reserved