Social Media Manager

3 weeks ago

Surat, Gujarat, India Kaapro Management Solutions Full time

1 Content Strategy Leadership Develop and manage a monthly and quarterly social media content calendar aligned with overall marketing goals product launches and dealership events Lead content ideation for platforms like Instagram Facebook LinkedIn Twitter YouTube and WhatsApp Plan and execute trending content including viral reels meme posts festival creatives and topical campaigns based on current market trends and audience behavior Stay updated with platform algorithm changes industry buzz and content formats to keep the brand relevant and engaging Guide a team of content creators designers and external partners to maintain a consistent brand voice and visual identity 2 Community Management Build and manage brand communities across platforms including automobile enthusiasts car care influencers and service-based groups Handle crisis management and customer responses with tact and brand tone Leverage user-generated content and online reviews to build social proof 3 Campaign Execution Amplification Plan and execute integrated campaigns for product launches events test drives and service promotions Collaborate with performance marketing and dealership teams for lead-generation initiatives Manage influencer collaborations and cross-promotional campaigns 4 Performance Tracking Optimization Use tools like Meta Business Suite Hootsuite Google Analytics and native platform insights to measure campaign success Own key KPIs follower growth engagement rate reach CPL cost per lead and ROI Present monthly performance reports with actionable insights to senior leadership 5 Paid Advertising Budget Management Plan and monitor paid media budgets across platforms Facebook Ads Instagram Google Display etc Coordinate with the performance marketing team to align organic and paid efforts Optimize campaigns based on A B testing audience segmentation and funnel performance 6 Compliance Brand Governance Ensure content meets brand tone legal and platform-specific compliance Stay ahead of platform updates automotive trends and competitor strategies

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