(Apply Now) Marketing Manager
3 weeks ago
We’re Hiring: Marketing Manager – Fintech | CRM | Campaigns | Analytics
Location: Mumbai
Experience: 2–5 years
Industry: Fintech / Trading / SaaS / Consumer Tech
Reports to: Founder
Type: Full-time
About Us
We’re a SEBI-registered, fast-growing fintech startup helping Indians generate a second income through options trading and smart advisory.
- 💰 60L+ Monthly Revenue
- 👥 100K+ Users & Growing
- Now hiring a hands-on Marketing Manager to build a lean, performance-driven marketing engine.
This is an execution-first role, not a vendor-management position. If you thrive on experimentation, analytics, and ownership, this is your opportunity.
🔧 Key Responsibilities
Campaigns & Funnels
- Plan & execute campaigns on Google (Search, Display, YouTube), Meta (FB/Insta), WhatsApp, Push, SMS, and Email
- Manage budgets, maximize ROI, and build full-funnel user journeys (TOFU, MOFU, BOFU)
CRM & Automation
- Design workflows in Zoho CRM
- Manage lifecycle journeys: welcome, churn, win-back
- Integrate CRM, Push, WhatsApp, SMS, and more
- Setup automation triggers based on user behavior
Analytics & Reporting
- Own performance dashboards via GA4, Appsflyer/Adjust, MoEngage/CleverTap
- Analyze funnel & conversion data; give actionable insights
- Share weekly/monthly growth reports with founder
Growth Experiments
- Run A/B tests on ads, pages, CTAs
- Launch new channels (YouTube Organic, Influencers, etc.)
- Optimize for CAC, LTV, Retention, ROAS
Collaboration
- Align with product roadmap
- Work with content team on high-converting creatives
- Coordinate with tech to maintain analytics hygiene
Additional Responsibilities
- Market & competitor research
- Maintain marketing calendar + documentation
- Explore new tools, trends, and ideas
Skills & Tools
Must-Have:
- Zoho CRM
- Google Analytics (GA4)
- Performance Campaigns: Google + Meta
- WhatsApp tools: Interakt / WATI / Gupshup
- Excel / Google Sheets (Advanced)
- Fintech / SaaS / Subscription experience
Bonus Points For:
- App attribution: Appsflyer / Adjust
- Engagement: MoEngage / CleverTap / WebEngage
- UTM tagging, GTM, attribution modeling
- Background in trading apps / regulated products
Who You Are
- Hands-on and action-oriented
- Self-starter, no micromanagement needed
- Analytical, data-driven thinker
- Thrives in fast-paced startup environments
- Curious, experimental, and always learning
What We Offer
- Ownership to build marketing from 0 → 1
- Direct reporting to founder + real visibility
- Performance-based incentives + potential ESOPs
- A culture built on speed, growth, and impact
How to Apply
Apply on LinkedIn or email us at hr@richie.club
Subject: Marketing Manager – Application
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