Digital Marketing Executive

Job Title Digital Marketing Executive Location Angamaly Kerala Department Marketing Reporting To Marketing Head Employment Type Full-time About Ohstayz Ohstayz Private Limited is a fast-growing startup in the premium holiday homes sector We offer private exclusive and sustainable stays in scenic locations blending comfort with authentic local experiences As we expand our reach we re looking for a dynamic Digital Marketing Executive to drive our digital performance across platforms Role Overview As a Digital Marketing Executive at Ohstayz you will manage and optimize digital campaigns across Google Meta YouTube LinkedIn and OTAs You will also be responsible for maintaining our digital listings improving SEO managing Google My Business profiles and supporting website performance and user engagement Key Responsibilities 1 Performance Marketing Campaign Management Plan execute and optimize Google Ads Search Display Performance Max Create and manage Meta Ads Facebook Instagram for brand awareness and lead generation Launch and track YouTube Ads to promote Ohstayz properties and offerings Run LinkedIn Ads for B2B and recruitment campaigns 2 Listings SEO Manage and update Google My Business GMB profiles for all properties Optimize listings with accurate data photos descriptions and keywords Execute on-page and off-page SEO strategies to increase website traffic and rankings Monitor keyword performance backlinks and SEO health using tools like Search Console SEMrush or Ahrefs 3 Website Technical Coordinate with developers to update the Ohstayz website Node js backend and landing pages Use Google Analytics 4 GA4 and Google Tag Manager GTM for performance tracking and event monitoring Conduct website audits and fix issues affecting performance or SEO 4 OTA Platform Management List and maintain property profiles on OTA platforms like MakeMyTrip Airbnb Booking com etc Ensure property information availability pricing and photos are regularly updated Monitor platform performance respond to customer inquiries reviews and resolve listing-related issues 5 Monitoring Reporting Prepare weekly monthly reports on campaign performance lead generation ROI and website metrics Analyze ad performance and provide insights for ongoing improvement Identify trends assess competitors and suggest new strategies 6 Coordination Troubleshooting Collaborate with the creative team for visuals videos and ad content Work with operations and sales teams to align promotions with availability and seasonal offers Troubleshoot ad disapprovals listing issues and platform errors proactively Qualifications Requirements Bachelor s degree in Marketing Communications or a related field 2-4 years of relevant experience in digital marketing Proven experience with Google Ads Meta Ads SEO and GMB Knowledge of OTA platforms LinkedIn Ads and YouTube Ads Experience using tools like GA4 GTM Canva ChatGPT etc Basic CMS or web development skills HTML CSS WordPress Node js familiarity are a plus Strong analytical and communication skills Fluency in English and Malayalam Preferred Traits Proactive detail-oriented and well-organized Eager to learn and keep up with digital trends Passion for travel hospitality and digital storytelling Salary Benefits Competitive salary based on experience Incentives for performance and campaign ROI Training opportunities and upskilling support Travel allowance if site visits are required Job Types Full-time Permanent Pay 15 000 00 - 25 000 00 per month Benefits Cell phone reimbursement Paid sick time Schedule Day shift Supplemental Pay Performance bonus Yearly bonus Work Location In person Expected Start Date 24 05 2025