▷ (Urgent Search) Junior Product Marketing Manager

1 week ago


India AAFT Online Full time

Job Description KRAs for Product Marketing Manager 1. Competitor-Driven Program Development Quarterly SWOT Analysis: Conduct detailed SWOT analyses of the top 5 competitors every quarter, focusing on feature differentiation and market positioning. Competitive Intelligence: Use SEMrush and other tools to refresh and update competitor data quarterly, ensuring up-to-date insights for strategic decisions. 2. Gap Identification & Product Updates Gap Analysis: Identify product gaps and opportunities based on competitor analysis and lead/customer feedback. Quarterly Product Updates: Deliver product update reports after every 5,000 leads generated, highlighting improvements and new features. USP Discovery: Find and articulate differentiated USPs (Unique Selling Propositions) and explore strategic tie-ups to enhance offerings. 3. Learner Persona Development & Segmentation Persona Refresh: Refresh learner personas biannually using surveys, CRM data, and market research. Data Segmentation: Segment customer and lead data based on updated personas for targeted marketing and product development. Insight Sharing: Share bi-annual persona and segmentation updates with the Product Management and Development (PMD) teams, ensuring alignment. 4. Program USP Identification & Positioning USP Identification: Identify and highlight unique benefits for each program, focusing on features that differentiate from Udemy, Skillshare, and other competitors. Positioning: Develop clear positioning statements for each program, emphasizing benefits and unique value to target segments. 5. Program Pipeline Management & Launch Pipeline Creation: Maintain a robust pipeline of at least 50 new programs in various stages of development. Success Metrics: Ensure that at least 3 out of every 4 launched programs achieve 30+ enrollments per quarter. Program Readiness: Have a minimum of 5 new programs ready for launch each quarter. 6. Cross-Functional Collaboration Stakeholder Alignment: Work closely with Product, Sales, Marketing, and Academic teams to ensure product-market fit and successful program launches. Feedback Loops: Establish regular feedback mechanisms with learners and internal teams to inform product improvements. 7. Market Research & Innovation Continuous Research: Stay updated on market trends, emerging technologies, and evolving customer needs to inform product innovation. Idea Validation: Validate new program ideas through rapid prototyping, pilot launches, and data-driven decision-making. Summary Strategic, data-driven product development Market and competitor awareness Customer-centric innovation Robust program pipeline and successful launches Strong cross-functional collaboration



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