Marketing & Brand Manager - Fashion & Online Business

4 weeks ago

Kolkata, India OSAA by Adarsh Full time

We are Hiring Marketing & Brand Manager - Fashion & Online Business for our Pretline Clothing Brand - VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs. We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and strong knowledge of online business to lead our marketing initiatives and scale our brand presence. Key Responsibilities - Brand Strategy & Positioning - Develop and execute integrated marketing strategies to strengthen Vaayu's brand identity in the luxury & fashion space. - Ensure consistent brand storytelling across offline, digital, and retail channels. - Digital & Online Business Growth - Drive e-commerce growth through website, marketplaces like shopify, and social media platforms. - Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations). - Monitor performance analytics and optimize campaigns for ROI. Content & Communication - Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications. - Collaborate with designers, stylists, photographers, and creative agencies. PR, Influencers & Collaborations - Build strong relationships with fashion editors, stylists, and influencers. - Secure media placements, celebrity associations, and high-visibility brand collaborations. Events & Retail Marketing - Plan brand activations, exhibitions, and fashion week participation. - Support retail store launches and in-store marketing initiatives. Requirements - Minimum 5-8 years of experience in marketing within the fashion/luxury/lifestyle industry. - Strong understanding of digital marketing, e-commerce, and performance-driven campaigns. - Excellent communication, networking, and relationship-building skills. - Proven ability to conceptualize and execute creative campaigns. - Knowledge of PR, influencer networks, and fashion media. - Self-driven, creative, and strategic thinker with strong analytical ability. What We Offer - Opportunity to shape the marketing journey of a growing fashion brand. - Creative freedom and direct impact on brand positioning. - Competitive salary with performance-based incentives. - Exposure to both Indian and global fashion ecosystems. Location: Kolkata_Topsia To apply, share your portfolio/reels with us at

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