▷ [15h Left] Director-Customer Growth Marketing

Job Description A Day in the Life - Own New Generation Within Existing Customers - Whitespace identification & account prioritization to drive generation pipeline within existing customer base. - Analyze contract data, product usage, and Customer Success feedback to uncover whitespace across our solutions portfolio. - Develop an account-scoring model to surface high-potential opportunities for cross-sell/upsell marketing. - Collaborative Strategy for Cross-Sell/Upsell - Align with Customer Success on customer QBR insights, using those findings to inform tailored marketing campaigns that address specific pain points or growth objectives. - Connect with Sales to ensure clear handoffs when leads mature into active cross-sell/upsell conversations. - New-Form Content & Thought Leadership - Oversee the creation of product-focused videos, customerproduct interaction showcases, and webinars that highlight the expanded value our solutions can deliver. - Drive peer-to-peer engagement through case studies, customer roundtables, and analyst briefs that validate Innovaccer s capabilities and success stories. - Conferences & Event-Based Marketing - Devise meeting-generation strategies at healthcare conferences whether through private executive briefings or VIP experiences to spark discussions around broader product adoption. - Collaborate with Sales and Customer Success to coordinate customer-exclusive events that reinforce partnership depth and shared best practices. - Digital Campaigns & Account-Based Marketing (ABM) - Launch targeted LinkedIn, email, and search campaigns highlighting pain points that can be solved by additional Innovaccer modules or solutions. - Employ ABM best practices segmenting accounts, customizing outreach, and delivering personalized content for maximum relevance. - Data-Driven Insights & Optimization - Monitor campaign performance via CRM (eg, Salesforce) and analytics platforms (eg, Power BI), refining tactics based on user engagement and pipeline progression. - Present clear, data-backed results to leadership, iterating rapidly to capture new cross-sell/upsell opportunities as they emerge. - Cross-Functional Synergy - Collaborate with Product to understand upcoming features and roadmaps, ensuring marketing messages reflect new enhancements that resonate with existing customers. - Share learnings and best practices across teams Sales, Customer Success, Marketing to maintain alignment on messaging and priority accounts. - Customer Advocacy & High-Impact Content - Develop compelling case studies, comparative analyses, and success stories that map real results back to Innovaccer s expanding solutions portfolio. - Cultivate customer champions who can speak to the impact of multiple Innovaccer products, boosting peer referrals and influencing broader adoption. What You Need - Whitespace & Account Prioritization Expertise - Demonstrated ability to analyze customer data, interview stakeholders, and map opportunities for cross-sell/upsell. - Operational & Analytical Mindset - Proficiency in CRM (Salesforce) and analytics (Power BI, Tableau); comfort turning data insights into actionable marketing strategies. - Work Experience - 8+ years of experience in customer marketing, growth marketing, or account-based marketing ideally within a B2B SaaS or technology environment. - Deep Customer Engagement - Skilled at collaborating with Customer Success teams to distill QBR feedback into practical marketing initiatives. - Familiarity with U.S. healthcare systems, payer-provider dynamics, or value-based care models is a strong plus. - Channel Mastery & Campaign Execution - Experience driving multi-channel programs (email, webinars, in-app messaging, events) targeting existing customers with relevant solutions. - Knowledge of ABM approaches to tailor strategies for specific accounts or verticals. - Exceptional Communication & Leadership - Adept at influencing cross-functional stakeholders and distilling complex solutions into clear, resonant marketing messages. - Project & Time Management - Capable of managing multiple campaigns at once while maintaining a results-oriented focus. - Education - bachelors degree in Marketing, Business, or a related field; masters degree/MBA preferred. Here s What We Offer - Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days. - Parental Leave: Experience one of the industrys best parental leave policies to spend time with your new addition. - Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break Weve got you covered. - Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury. - Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only - Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your childs well-being first. *India offices