Master Digital Marketing Professional

3 weeks ago


Palakkad, India Finprov Business Services Full time

Job Description Digital Marketing Strategy & Execution - Plan, execute, and optimize comprehensive digital marketing campaigns across multiple platforms including search engines, social media, email, and web. Search Engine Optimization (SEO) - Implement on-page, off-page, and technical SEO strategies with the help of AI tools for improved search engine visibility and traffic. Search Engine Marketing (SEM) - Manage paid ad campaigns using Google Ads and AI tools to enhance bidding, targeting, personalization, and conversion rates. Social Media Marketing (SMM) - Develop and execute both organic and paid social media strategies, using AI-generated content and automation tools for scheduling and engagement. Content Marketing & Strategy - Create and optimize high-quality content using AI writing tools like ChatGPT, Jasper AI, and Writesonic to drive engagement and conversions. Email Marketing & Automation - Design and execute personalized email marketing campaigns using AI tools for segmentation, A/B testing, and drip campaign automation. Analytics & Performance Tracking - Use Google Analytics 4 (GA4), predictive analytics, and AI-driven insights to monitor and optimize marketing performance. Generative AI in Marketing - Apply generative AI tools for content generation, image and video creation (e.g., MidJourney, DALLE, Synthesia), and chatbot personalization. Digital Advertising (Display & Video) - Create and manage Google Display Network and YouTube ad campaigns with programmatic and AI-based optimization. Marketing Automation Tools - Utilize platforms such as Google Tag Manager, SEMrush, Ahrefs, Moz, and CRM tools like Zoho for campaign management and automation. Capstone Project & Real-World Application - Participate in a final industry project applying all core digital and AI marketing techniques for hands-on experience.



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