Head of Marketing

1 week ago

Bengaluru, India A Leading FMCG Company Full time

The AVP/VP Marketing will play a pivotal role in driving brand growth and innovation by leading new product launches and strengthening existing brand portfolios. The role requires a blend of strategic foresight and operational excellence to conceptualize, develop, and execute winning go-to-market strategies in the dynamic FMCG landscape.

Key Responsibilities:

New Product Development & Launches

- Lead the end-to-end process of innovation and new product launches – from concept development, consumer testing, pricing, packaging, to market roll-out.
- Partner with R&D, supply chain, and sales to ensure timely and successful launches.
- Define launch objectives, positioning, communication strategy, and KPIs.
- Monitor post-launch performance and optimize for scale-up.

Brand Strategy & Management:

- Define and implement long-term brand positioning and growth strategies.
- Drive innovation and new product launches across categories.
- Ensure consistent brand messaging across all consumer touchpoints.

Consumer Insights & Market Research:

- Leverage consumer research, market intelligence, and competitor analysis to identify growth opportunities.
- Translate consumer insights into actionable strategies.

Marketing Campaigns & Communication:

- Lead integrated marketing campaigns (ATL, BTL, digital, influencer, shopper marketing).
- Partner with creative, media, and digital agencies to deliver impactful campaigns.

Trade & Channel Marketing:

- Develop trade marketing strategies to strengthen retail presence and shopper engagement.
- Collaborate with sales to drive channel activation and distribution expansion.

Digital & E-commerce Marketing:

- Drive digital-first strategies, performance marketing, and content-led engagement.
- Strengthen brand presence across e-commerce platforms.

P&L & Budget Management:

- Own the marketing budget and deliver ROI-driven marketing programs.
- Monitor performance metrics and optimize spend allocation.

Leadership & Team Development:

- Lead, coach, and inspire a high-performing marketing team.
- Drive a culture of innovation, agility, and consumer centricity.

MBA/PGDM from a premier institute (preferred).

15+ years of progressive experience in marketing within FMCG.

Proven track record in managing large FMCG brands and delivering business growth.

Strong exposure to brand management, digital marketing, and trade marketing.

Experience in launching and scaling new products.

  • Marketing Head

    7 days ago

    Bengaluru, India Ministry of Skin Full time

    Job Title: Marketing Head Location: Lavelle Road (Bengaluru ) Experience 4-5 years in marketing / digital marketing roles, with experience managing social media + paid ads Role Overview The Marketing Head will be responsible for defining and executing the digital marketing strategy of Maintain, with specific emphasis on social media presence, paid...

  • Marketing Head

    1 week ago

    Bengaluru, Karnataka, India Ministry of Skin Full time ₹ 7,20,000 - ₹ 12,00,000 per year

    Job Title: Marketing HeadLocation: Lavelle Road[Bengaluru ]Experience4-5 years in marketing / digital marketing roles, with experience managing social media + paid adsRole OverviewThe Marketing Head will be responsible for defining and executing the digital marketing strategy of Maintain, with specific emphasis on social media presence, paid advertising,...

  • Head of Marketing

    4 weeks ago

    Bengaluru, Karnataka, India Saiven Developers - Premium Villas | Apartments Full time

    We are seeking a dynamic Head of Marketing & Sales to lead our Digital Marketing and Sales teams across all residential projects of Saiven Group. This is a strategic leadership role requiring vision, execution excellence, and a passion for delivering results in a competitive real estate market. Key Responsibilities: Lead, mentor, and manage the in-house...

  • Head of marketing communications

    3 weeks ago

    Bengaluru, Karnataka, India One Of The Fastest Growing IT Services Company Full time

    Head – Marketing CommunicationsAbout ClientOur client is a fast-growing IT services company headquartered in Bengaluru, with a strong global footprint. They primarily serve clients across the US and European markets, delivering high-quality technology solutions that drive digital transformation and business growth.The company specializes in providing...

  • Head Of Marketing Communications

    3 weeks ago

    Bengaluru, Karnataka, India One Of The Fastest Growing IT Services Company Full time

    Head – Marketing CommunicationsAbout ClientOur client is a fast-growing IT services company headquartered in Bengaluru, with a strong global footprint.They primarily serve clients across the US and European markets, delivering high-quality technology solutions that drive digital transformation and business growth.The company specializes in providing...

  • Marketing Head

    7 days ago

    Bengaluru, India Adhvika Forge Tech Full time

    Hiring Marketing Head at Adhvika Forge Tech Lead customer generation, follow-ups, sales tracking, project updates, digital marketing, blogs & photography. Drive growth with creativity & data-driven strategies. Competitive salary + incentives. Provident fundAnnual bonusHealth insuranceHouse rent allowanceMobile bill reimbursements

  • Head Of Marketing Communications

    3 weeks ago

    Bengaluru, Karnataka, India One Of The Fastest Growing IT Services Company Full time

    Head – Marketing Communications About Client Our client is a fast-growing IT services company headquartered in Bengaluru, with a strong global footprint.They primarily serve clients across the US and European markets, delivering high-quality technology solutions that drive digital transformation and business growth.The company specializes in providing...

  • Head of Client Services

    2 weeks ago

    Bengaluru, Karnataka, India TargetG: Digital Marketing Agency Full time

    Job DescriptionResponsibilitiesThe Head of Client Services is a senior-level executive responsible for overseeing the client services department of a company. The roles and responsibilities of this position may include:- Client Relationship Management: The Head of Client Services is responsible for building and maintaining strong client relationships. This...

  • Head of Marketing Communications

    4 weeks ago

    Bengaluru, Karnataka, India One of the fastest growing IT services Company Full time

    Head – Marketing Communications About Client Our client is a fast-growing IT services company headquartered in Bengaluru, with a strong global footprint. They primarily serve clients across the US and European markets, delivering high-quality technology solutions that drive digital transformation and business growth. The company specializes in providing...

  • Head of Digital Marketing

    1 week ago

    Bengaluru, India OFFTO TRAVELLERS PVT. LTD. Full time

    Company DescriptionOFFTO TRAVELLERS PVT. LTD. is your ultimate travel companion, redefining the way you experience travel. From efficient journey planning and seamless travel experiences to expense management, travel blogging, and real-time local recommendations, OFFTO has everything you need to make every trip unforgettable. Join us and explore the world...