Senior Marketing Specialist

3 days ago

Chennai India ProV International Full time

Job Description

Dear candidate,

Greetings from ProV International

We are looking for immediate joiners. If the below JD suits well with your expertise please share your resume to [Confidential Information]

Job Summary:

We are seeking a creative and data-driven Marketing Specialist to join our ProV team. The ideal candidate will develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

1. Strategy Development:

- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and content marketing.
- Collaborate with internal teams to design cohesive marketing strategies.

1. Campaign Management:

- Optimize campaigns based on key performance indicators (KPIs) such as ROI, CTR, and conversion rates.
- Develop and manage budgets for digital marketing efforts.

1. Search Engine Optimization (SEO):

- Implement and monitor SEO best practices to increase organic traffic.
- Perform keyword research and competitor analysis.

1. Content Marketing:

- Create and manage engaging, high-quality content for blogs, social media, and other digital platforms.
- Coordinate with designers and copywriters for creative development.

1. Social Media Management:

- Manage and grow social media accounts, ensuring consistent brand voice and identity.
- Develop strategies to increase followers, engagement, and brand loyalty.

1. Analytics and Reporting:

- Use analytics tools like Google Analytics, SEMrush, or similar platforms to monitor and report on performance.
- Provide insights and recommendations for improvements based on data analysis.

1. Advertising:

- Oversee paid advertising campaigns, posters, including Google Ads and social media ads.
- Test and optimize ad creatives, audiences, and bidding strategies.

1. Stakeholder Collaboration:

- Work closely with the sales team to align campaigns with sales goals.
- Partner with external agencies and vendors as needed.

Requirements:

- Bachelor's degree in marketing, Communications, or a related field.
- 5 yrs of experience in digital marketing or related roles.
- Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
- Strong understanding of SEO, SEM, and email marketing techniques.
- Good understanding on designing posters and thumbnails.
- Exceptional analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.

Regards,

Monica John

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