Channel Sales Lead

Job Description Channel Sales Lead Premium Global Brands (CAPEX Portfolio) Workstore Limited | India About Workstore Workstore Limited is not your typical distribution company we are the gateway that brings the world's most innovative, high-performance professional solutions to India. From Dyson hand dryers to Lindhaus and Fimap cleaning technologies, from VoltaLux and RLT lighting systems to SHOWA personal protection our portfolio is built around global leaders that redefine performance benchmarks. With India's rapid infrastructure growth and rising demand for world-class facility solutions, Workstore is on an exciting journey to build India's strongest and most respected distribution network for high-end professional products. If you're looking to be part of a high-growth, brand-first, market-shaping organisation this is where you belong. Role: Channel Sales Manager India (CAPEX Category Lead) This is a high-ownership, high-impact role for someone who thrives on building and scaling channel ecosystems. As the Channel Lead for our premium CAPEX portfolio, you will shape how iconic global brands expand across India through strong dealer networks, deep market coverage, and aggressive channel-driven growth. This is not a manage existing dealers role. This is a build, expand, transform role. What You Will Lead 1. Build India's Strongest Dealer Network - Identify, appoint, and activate high-potential channel partners across metros, Tier 1 & 2 cities. - Bring the world's best brands Dyson, Lindhaus, Fimap, RLT to new markets and sectors. - Drive long-term relationships, secure dealer commitments, and ensure brand alignment. - Manage dealer commercials, credit structures, and performance governance. 2. Drive High-Growth Channel Sales - Own and deliver monthly/quarterly/annual revenue targets for the CAPEX portfolio. - Launch dealer incentive programs, trade activations, and targeted sales campaigns. - Track funnel health, forecasts, and partner-level performance metrics. - Push velocity, volume, and visibility across your channel network. 3. Expand Market Presence Across India - Open new territories and verticals across industrial, commercial, institutional, and infra segments. - Conduct product demos, partner trainings, and joint customer pitches. - Identify white spaces and deploy a structured expansion plan. - Continuously evaluate market intelligence & competition to stay ahead. 4. Channel Operations & Excellence - Ensure compliance with pricing, margins, credit, and stock norms. - Collaborate with product & marketing teams for channel enablement, launches, and visibility. - Maintain accurate forecasting, market updates, and periodic MIS. Who We're Looking For A hustler + strategist + relationship-builder with the agility to scale channels in a fast-growing business. You have: - 610 years of channel sales experience in CAPEX, B2B equipment, electricals, building solutions, industrial machinery, or hygiene products. - A strong dealer/distributor network and proven channel-building experience. - The ability to independently drive growth in a fast-paced environment. - Excellent negotiation, relationship management, planning, and analytical skills. Bonus If You Have: - Experience launching or scaling premium international brands. - Exposure to institutional or project-driven B2B selling. - An MBA or advanced business qualification. Why Workstore - Be the face of iconic global brands in India Represent brands that define global benchmarks for innovation and quality. - Build something big, not just manage it You'll have the autonomy to expand markets, shape strategy, and create impact. - High-growth role with strong career acceleration Get cross-category exposure, build a national footprint, and grow with the organisation. - Attractive compensation + performance-linked incentives We reward outcomes, ownership, and ambition. If you're excited by the idea of building India's most powerful distribution network for world-class professional products, driving market expansion, and shaping the success of premium global brands this role is for you.