Paid Media

18 hours ago

Pune India Aptita Full time

Job Description Job Title: Paid Media Specialist Location: Pune - Baner area Experience: 14 years (Digital Marketing) CTC - 5.5 to 9 LPA About the Role: We are seeking an experienced and data-driven Paid Media Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience with campaign execution, and the ability to deliver measurable business results. Key Responsibilities: - Plan, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms. - Develop strategies to increase brand awareness, website traffic, and lead generation. - Perform keyword research, audience segmentation, and bidding optimization. - Monitor daily campaign performance and ensure achievement of KPIs (CPL, ROAS, CTR, CPC). - Create performance dashboards and deliver weekly/monthly reports. - Collaborate with the creative team for ad copies, visuals, and landing page optimization. - Manage budgets and allocate spending efficiently across campaigns. - Conduct A/B testing for ad creatives, audiences, and landing pages. - Stay updated with the latest trends, platform updates, and best practices in paid media. Requirements: - Bachelor's degree in Marketing, Advertising, or related field. - Proven experience in managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads). - Strong understanding of digital ad metrics, attribution models, and analytics tools (Google Analytics, Tag Manager). - Hands-on experience with performance marketing and lead generation campaigns. - Excellent analytical, communication, and reporting skills. - Certification in Google Ads or Meta Ads (preferred). Nice to Have: - Experience with Programmatic advertising / DV360. - Knowledge of SEO basics. - Experience in B2B or e-commerce campaigns. Why Join Us: - Work with a dynamic digital team. - Opportunity to lead high-impact campaigns. - Growth and learning exposure in digital marketing.

  • Paid Media

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