Senior Social Media Executive

1 week ago

Mumbai India The Propertist Full time

Job Description Job Location - Chembur East, Mumbai We are looking for experienced candidate for the position of Senior Social Media Executive who can strategize, create and curate content, manage promotions and social ad campaigns which will help our organization remain competitive in the digital world. Job Responsibilities: - Social Media Strategy: Develop, implement, and manage creative social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) tailored to the real estate market. - Content Creation: Create high-quality, engaging content (posts, videos, stories, reels) that resonates with target audiences and drives traffic, leads, and conversions. - Paid Social Media Campaign Management: Plan, execute, and optimize paid social media campaigns to generate leads for real estate projects and listings. - Community Engagement: Actively engage with followers, respond to comments and inquiries, and build strong relationships with potential clients. - Analytics & Reporting: Monitor and analyze performance metrics (engagement, traffic, leads) using social media analytics tools, and provide insights and recommendations for improving future campaigns. - Trend Analysis: Stay updated on the latest trends in social media, digital marketing, and the real estate industry to implement cutting-edge strategies. - Collaboration: Get the creatives, videos & reels edited from the Graphic Design Team. Work closely with the marketing, design, and sales teams to ensure alignment on brand messaging, content themes, and campaign goals. - Hashtag Strategy: Optimize social media posts for search engines, incorporate relevant hashtags, and maximize visibility within target markets. Qualifications & Skills: - Experience: 2-4 years of experience as a Social Media Specialist, preferably in the real estate or digital marketing sector. - Strong Knowledge of Social Media Platforms: In-depth understanding of how different social media platforms work and how to optimize content for engagement and reach. - Content Creation Skills: Proven ability to create compelling, visually appealing, and conversion-driven content (design, copywriting, video editing). - Analytical Skills: Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager). - Communication Skills: Excellent verbal and written communication skills; ability to convey the brand's message effectively. - Creative Thinking: Ability to generate fresh ideas and adapt to changing social media trends. - Real Estate Knowledge (Preferred): Understanding of the real estate market and its audience will be an added advantage. - Time Management: Ability to multitask, prioritize, and manage time effectively to meet deadlines.

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