Digital Marketing

4 weeks ago

Bengaluru, India NeoLacta Lifesciences Pvt. Ltd. Full time

Designation : Digital Marketing, Community & SEO Lead Notice Period - Immediately Mode - Work from Office Salary - Best in the Industry About Company: Neolacta Lifesciences is a pioneering biotechnology company improving infant health through both human milk–derived products and other innovative therapies Shape the digital face of an infant health-focused brand that blends awareness, credibility, and community engagement in equal measure and across multiple platforms Why us? Three reasons 1. The first and only of its kind company in India and Asia and one of only three in the world 2. A multi-faceted role 3. High degree of autonomy in decision making and execution Role Overview - Lead organic growth, community building, and SEO visibility across , Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo) - Target audience: Neonatologists, parents, Lactation Consultants, - Blend thinking with hands-on execution managing communities and optimizing web presence Key Responsibilities Community & Content Growth - Build and manage active online communities across multiple platforms - Partnership with existing parenting communities: Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc - Develop organic, content-led strategies posts, videos, carousels, regional content - Engage directly with HCPs, influencers, and niche audiences to enhance credibility Website Management & SEO - Oversee website content updates for accuracy and SEO alignment - Collaborate with developers and designers for UX and content improvements Analytics & Insights - Measure digital performance across social and web platforms - Use analytics tools to refine content, community, and SEO strategies Must-Have Skills - Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns - Prior experience in either B2B or B2C - Hands-on use of , Pinterest, and Indian-first platforms (ShareChat, Moj etc) - Familiarity with WordPress, Google Analytics, and SEO tools - Strong ability to create engaging, multi-format content - Analytical and creative approach to digital engagement Donts This Role is NOT For - Marketers focused only on paid ads or short-term results - Candidates limited to FB/Instagram - Individuals who have managed agencies rather than individual tasks

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