Co-Founder, Marketing Specialist, and Investor

3 weeks ago

Mumbai India ecoop Full time

Job Description Ecoop Lifestyle Pvt. Ltd is building India's first hydration-tech ecosystem with patented products like UV-C smart bottles, alkaline steel bottles, nano-filtration travel bottles, and now the upcoming Schoon 2.0 + Smart Home Station. We're in the scale-up stage and preparing for global expansion (US/EU). We're now looking for a marketing and growth-focused co-founder to take Ecoop from product-stage to brand-stage. Key Responsibilities Brand Building & Positioning - Create and strengthen Ecoop's identity as a premium hydration-tech brand - Build a strong digital + offline presence (D2C, Amazon, modern trade, etc.) - Launch and scale brand campaigns with storytelling, influencers & PR - Oversee packaging, visual communication, and customer touchpoints Marketing Strategy & GTM - Plan and execute performance marketing (Meta, Google, Amazon Ads) - Develop digital funnels with high ROAS and conversion tracking - Build strategic partnerships (fitness, travel, wellness, corporate, lifestyle) - Ideate and manage product launches with impact and scale Sales & Distribution Expansion - Build and onboard distributors, modern trade partners and retail stockists - Develop B2B, corporate gifting & channel sales strategy - Increase sell-through velocity with incentives & retail activations - Explore global test markets (US/EU/Gulf) with lean entry models Team & Operational Leadership - Hire, mentor and lead teams across marketing, sales & brand management - Set quarterly targets around revenue, visibility and channel expansion - Manage budgets, cost optimization and growth KPIs - Work closely with founder on pitch decks, investor meetings & partnerships Fundraising & Investor Relations - Co-develop growth story and pitch narratives for seed/Series A - Join fundraising calls with angels, VCs, and institutional investors - Track unit economics and report performance metrics to stakeholders Requirements Background 410+ years in: - D2C brand building / Consumer tech / FMCG / Lifestyle / Wellness - Marketing leadership roles OR founding/senior positions in a startup - Distribution network building or sales scaling Skills & Traits - Strong storytelling & brand positioning mindset - Hands-on expertise in growth marketing & digital scaling - Network in retail, e-commerce, or distribution preferred - Experience in building revenue systems, partnerships & teams - Hustler mindset, problem solver, and owner attitude Bonus Advantage (Not Mandatory) - Worked on D2C consumer products / hydration / wellness brands - Scaling brands from 0 to 1Cr+ MRR - Strong knowledge of GTM, Amazon, and offline expansion - Comfort in fundraising or investor interactions You're a fit if: - You've built or scaled a consumer brand before (even partially) - You can convert demand into revenue not just run campaigns - You're tired of being just a marketer and want ownership - You want to build something category-defining - You believe hydration-tech is the next health revolution

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