Marketing Specialist

We are seeking a results-driven Sr Paid Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms This role requires a deep understanding of SaaS marketing Google Ads Bing Ads and other performance marketing channels The successful candidate will have hands-on experience in data analysis campaign management and strategic optimization to drive growth and ROI This role is full-time Ahmedabad Gujarat India What you will do Diverse Exposure As a Sr Paid Marketing Specialist you will manage and optimize campaigns across various platforms such as Google Ads and Bing Ads gaining hands-on experience with all aspects of paid advertising Analytics Tracking Utilize GA4 Google Tag Manager GTM and other analytics tools to track and analyze campaign performance Provide actionable insights and reports to improve results Collaboration You will work closely with cross-functional teams including design content and product teams to execute and launch marketing campaigns A B Testing Youll analyze campaign performance run A B tests and utilize insights to continuously optimize and improve campaign outcomes Budget Management Manage budgets and allocate spend effectively to drive performance with a focus on maximizing ROI and minimizing cost-per-lead CPL Training Gain access to in-depth training on marketing platforms tools GA4 GTM etc and industry best practices to ensure your success What are you like A strong passion for digital marketing particularly paid advertising in SaaS and the tech industry Strong analytical skills with the ability to track measure and optimize campaign performance based on data-driven insights Excellent written and verbal communication skills Bachelors degree in Marketing Business or a related field or equivalent experience 3 years of hands-on experience in managing paid advertising campaigns ideally for SaaS products Experience with tools such as Clarity VWO and Ahrefs for A B testing and competitive analysis is a plus but not mandatory About SocialPilotSocialPilot empowers over 12 000 agencies and SMBs to manage their social media publishing analytics and social engagement while collaborating with their team and clients Were a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category Our impact so far Helped 12 000 marketing agencies and SMBs across the globe 5 billion social media posts published One of the fastest-growing SaaS companies in India as listed by Ranked as a Leader consistently by G2 Capterra SoftwareSuggest and TrustRadius Nominated as for the prestigious Economic Times Startup Awards in the Bootstrap category Named as the in India Consistently ranked as a consistently by G2 Capterra and TrustRadius Officially a startup Rated by YOUR STORY as theWhat we believe in Customer Obsession We put customers first while making decisions and planning future goals Ownership We believe in taking ownership of areas that were working on We own up to our successes and failures Moving the needle matters more than just busywork Relentless When it comes to creation innovation we stop at nothing We might fail at the first attempt but we rise back fast to try again Nimbleness We respond rapidly to changing circumstances and customer needs Collaboration Our collaboration efforts extend to our partners and customers along with our internal team We are stronger together Why join SocialPilot Complete transparency on strategy business metrics key performance indicators and major initiatives across the organization No micromanagement Own up your work and be accountable without the need for close supervision Great team Work with a great team with diverse backgrounds from world-class organizations Personal growth Design a personal learning plan and utilize organizational resources to achieve the goals Best in class health and medical benefits Profit-Sharing Plan We reward our high-performing employees by actually sharing profits with them The profits for the year 2021 were shared with the team in the final week of December Open Door Policy Strong communication and transparency go a long way in creating stress-free workplaces Got a question Just ask the right person without any bureaucracy Zen-like Workspace A modern aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference meeting rooms if you decide to work from the office Powered by JazzHR