Graphic Designer

Job Description Job Description Designation: Graphic Designer Department: Marketing & Creative Communication Company: Jaikalki Technology Private Limited Business Segment: Payment Orchestration, Fintech Services, Technology Solutions Location: On-site (Mira Road) Reporting To: Business Head 1. Role Overview The Graphic Designer will be responsible for conceptualizing, designing, and delivering high-quality creatives that align with Jaikalki's brand guidelines and business objectives. This includes designing visual assets for marketing campaigns, product communication, UI/UX enhancements, social media, and corporate branding. The role requires a strong understanding of visual storytelling, digital design standards, and fintech-oriented creative communication. 2. Key Responsibilities A. Creative Design & Brand Communication - Develop visually compelling creatives for social media, websites, digital ads, banners, pitch decks, and product presentations. - Ensure consistent brand identity across all visual communication materials. - Create promotional graphics for Jaikalki's payment orchestration services, APIs, fintech products, and merchant solutions. B. UI/UX & Product Visual Support - Assist the product team with UI/UX designs for dashboards, mobile screens, and product interfaces (optional but preferred). - Prepare icon sets, illustrations, and graphic elements required for product modules. - Support the development team with assets for websites, landing pages, and marketing microsites. C. Marketing Campaign Assets - Design monthly campaign creatives, merchant onboarding materials, infographics, digital brochures, and corporate presentations. - Create visuals for email marketing, WhatsApp campaigns, and internal communication. - Collaborate closely with the marketing team to execute branding strategies and promotional plans. D. Video Editing & Motion Graphics (Preferred) - Prepare short promotional videos, reels, animations, and explainer graphics for product education. - Edit product walkthrough videos and merchant tutorials when required. E. Operational & Cross-Functional Support - Maintain an organized library of design files, assets, templates, and brand guidelines. - Work with business, sales, and technical teams to understand creative requirements. - Deliver work within timelines while adapting quickly to shifting priorities. 3. Required Skills & Competencies - Proficiency in design tools: Adobe Photoshop, Illustrator, After Effects, Figma, Canva, CorelDRAW (optional). - Strong understanding of branding, typography, color theory, and layout principles. - Ability to convert business or technical concepts (e.g., UPI Switching, API Integration, Payment Routing) into simple visual communication. - Creativity combined with a structured and professional approach to design. - Strong attention to detail and ability to meet tight deadlines. - Motion graphics and video editing skills are a significant advantage. 4. Qualification Requirements - Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, or related field. - 14 years of experience in digital design, preferably with a fintech, startup, or technology company. - Freshers with strong portfolios are also encouraged to apply. 5. Key Performance Indicators (KPIs) - Timely delivery of design tasks and campaigns. - Quality and consistency of brand-aligned creatives. - Engagement metrics from social media and marketing campaigns. - Internal stakeholder feedback on design clarity and effectiveness. - Contribution to overall brand visibility and merchant communication effectiveness. 6. Work Environment - Fast-paced fintech startup environment requiring creativity, agility, and precision. - Collaboration with marketing, sales, tech, and product teams. - Occasional urgent design requirements for merchant onboarding or product launches.