Asia Pacific Crm Manager

Asia Pacific CRM Manager General Information Req WD00087795 Career area Marketing Country Region India State Karnataka City BANGALORE Date Thursday September 25 2025 Working time Full-time Additional Locations India - Karn taka - Bangalore India - Karn taka - BANGALORE Why Work at Lenovo We are Lenovo We do what we say We own what we do We WOW our customers Lenovo is a US 69 billion revenue global technology powerhouse ranked 196 in the Fortune Global 500 and serving millions of customers every day in 180 markets Focused on a bold vision to deliver Smarter Technology for All Lenovo has built on its success as the world s largest PC company with a full-stack portfolio of AI-enabled AI-ready and AI-optimized devices PCs workstations smartphones tablets infrastructure server storage edge high performance computing and software defined infrastructure software solutions and services Lenovo s continued investment in world-changing innovation is building a more equitable trustworthy and smarter future for everyone everywhere Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited HKSE 992 ADR LNVGY This transformation together with Lenovo s world-changing innovation is building a more inclusive trustworthy and smarter future for everyone everywhere To find out more visit and read about the latest news via our Description and Requirements About the organization and team Report to AP Relationship Marketing Lead by solid line and work closely with Region Commercial marketing team and the rest of the APHQ Commercial marketing team AP CRM Lead leads planning and delivering CRM strategies across the AP region which encourages customer retention and customer loyalty Key responsibilities Strategic CRM Leadership Define and drive the APAC CRM strategy across commercial marketing functions aligned to business group priorities and KPIs Champion a customer-first approach and lead the transformation of CRM from traditional outbound to intelligent automated engagement Shape and evolve the use of CRM platforms and marketing automation tools to improve lead conversion customer retention and cross-sell upsell opportunities Campaign Planning Execution Oversee the execution of regional lifecycle marketing campaigns-from onboarding to re-engagement-across email webinars content journeys and lead nurturing workflows Implement segment-based strategies for different customer tiers enterprise mid-market SMB and lifecycle stages Coordinate integrated marketing efforts that support commercial sales motions including ABM product-specific campaigns and event follow-ups Team Stakeholder Management Lead and mentor a small regional CRM team foster a culture of experimentation accountability and continuous improvement Partner with business group marketing leads business teams and external vendors to align on campaign goals and performance tracking Educate internal stakeholders on CRM value and ensure adoption of best practices across the organization Data Technology Optimization Use CRM and analytics tools Dynamics 365 Marketo Domo Power BI etc to derive actionable insights generate dashboards and refine campaign strategy Manage the database acquisition update and regular cleansing to drive effectiveness of target audience base across different segment Regular reports to continuously improve performance across key KPIs MQLs engagement pipeline contribution account acquisition Collaborate with the Data IT teams to ensure data integrity integration and compliance e g PDPA GDPR Key Interaction with AP commercial marketing director AP relationship marketing lead AP commercial marketing HQ team AP country marketing teams AP relationship business leader AP SMB business leader AP mid market business leader AP CMO and AP marketing operations Must Have - essential Bachelor s degree in Information Systems Business or related field At least 8-10 years experience in B2B CRM digital marketing or customer engagement Proven success leading CRM initiatives across multiple business lines and AP regions ideally in complex or matrixed organizations Hands-on experience with CRM marketing platforms like Dynamics 365 Salesforce Marketo or Eloqua and familiarity with data visualization tools e g Power BI Strong leadership project management and cross-functional collaboration skills Self-Starter Entrepreneurial Basic knowledge and genuine interest on hardware services solution Business level English skills MS Excel and PowerPoint High-level logical thinking critical thinking Practical flexible and result oriented mindset no silo no bureaucracy MUST speak English and preferably Mandarin as well Good to have - desirable Work experience in PC IT industry Work experience in International companies Good understanding of different MarTech platform Experience working in commercial marketing teams supporting enterprise sales and ABM Knowledge of APAC markets and local data privacy regulations Technical understanding of CRM system integration customer databases and lead scoring models Good understanding of different MarTech digital platform The ideal background of a CRM Manager Understand B2B marketing with the whole buyers journey including the E2E lead generation nurturing conversion and closure Deep knowledge on SFDC Dynamics 365 Marketo Eloqua on how it interact with each other Great experience in database management Strong background in customer acquisition re-engagement and retention strategies Degree educated with a minimum of 8-10 years CRM experience ideally from an IT or related degree A Confident and articulate communicator capable of inspiring strong collaboration in an organisation MUST speak fluent English and other Asian languages a plus Additional Locations India - Karn taka - Bangalore India - Karn taka - BANGALORE India India - Karn taka India - Karn taka - Bangalore India - Karn taka - BANGALORE NOTICE FOR PUBLIC At Lenovo we follow strict policies and legal compliance for our recruitment process which includes role alignment employment terms discussion final selection and offer approval and recording transactions in our internal system Interviews may be conducted via audio video or in-person depending on the role and you will always meet with an official Lenovo representative Please beware of fraudulent recruiters posing as Lenovo representatives They may request cash deposits or personal information Always apply through official Lenovo channels and never share sensitive information Lenovo does not solicit money or sensitive information from applicants and will not request payments for training or equipment Kindly verify job offers through the official or contact IndiaTA lenovo com Stay informed and cautious to protect yourself from recruitment fraud Report any suspicious activity to local authorities