Head Of Marketing

3 days ago

Palanpur GJ IN DA GROUP Full time

We are seeking an innovative dynamic and results-driven Head of Marketing to lead the marketing and branding initiatives of our educational organization The ideal candidate will be responsible for designing and executing strategic marketing plans that enhance brand visibility strengthen market positioning and drive student admissions through effective engagement with parents students and the community Key Responsibilities Strategic Marketing Branding Develop and implement comprehensive marketing strategies aligned with the school s vision mission and long-term goals Conduct market research to analyze competitive positioning market trends parent expectations and school performance to improve brand presence and existential viability Build strong brand identity and create effective branding sensation in the education sector Craft compelling marketing narratives that highlight institutional strengths culture academic excellence and unique practices Digital Social Media Marketing Lead digital marketing campaigns across platforms such as Facebook Instagram Google Ads YouTube and LinkedIn Generate creative social media content promotional materials and digital collaterals for brand awareness and lead conversion Oversee content strategy for website newsletters blogs and digital communication channels Track and optimize campaign performance lead generation efficiency and ROI across marketing initiatives Creatives Design Media Communication Prepare high-quality branding collaterals brochures banners promotional videos creative designs and event visuals Broadcast the school s culture aesthetics classroom experiences student achievements and learning practices through engaging storytelling and presentations Supervise in-house or outsourced creative teams for graphic design and production Utilize design software such as CorelDRAW Adobe Photoshop Illustrator InDesign Canva Pictochart etc Marketing Events Lead Management Plan and execute marketing events open houses school fairs community outreach events and brand promotion activities Build strong market networks identify potential leads and drive admissions conversion funnels Maintain effective communication with parents and prospective clients providing information and guidance regarding school offerings Continuously assess market responses and re-strategize marketing plans based on insights and exigencies Team Leadership Coordination Lead mentor and collaborate with marketing team members to achieve organizational targets Coordinate with academic and administrative departments to ensure cohesive marketing communication Qualifications Experience MBA in Marketing Sales or equivalent specialization Minimum 5-10 years of experience in marketing preferably in the education sector Proven experience in branding lead generation lead nurturing digital media planning and campaign management Strong knowledge of graphic design and presentation tools CorelDRAW Adobe Photoshop Illustrator Canva Pictochart etc Excellent interpersonal communication client-handling capabilities and presentation skills A dynamic creative thinker and go-getter with the ability to work under pressure and adapt strategies quickly Job Type Full-time Pay 60 000 00 - 70 000 00 per month Work Location In person

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