Principal Product Marketing Manager

Job Description

Build Your Career at Informatica

We seek innovative thinkers who believe in the power of data to drive meaningful change. At Informatica, we welcome adventurous, work-from-anywhere minds eager to tackle the world's most complex challenges. Our employees are empowered to push their bold ideas forward, and we are united by a shared passion for using data to do the extraordinary for each other and the world.

Sr. Product Marketing Manager - Bangalore

We're looking for a Senior Product Marketing candidate with experience in enterprise software, data management software, and data engineering to join our team in Bangalore.

You will report to the Director, Product Marketing

Technology You'll Use

Enterprise Software, Data Management/ Integration Software, Data Engineering

Your Role Responsibilities Here's What You'll Do

- Lead industry-leading, cloud-native Informatica's Data Integration and Data Engineering solutions, focusing on enterprise customers.

- Own product marketing and GTM for data integration and data engineering solutions.

- Work cross-functionally with product management, sales, alliance and GSI teams, and other groups within marketing to drive critical deliverables to support sales enablement, demand generation, and thought leadership.

- Define market strategies and create sleek, provocative, brilliant messaging and positioning.

- Work with customers to develop compelling assets that articulate their data integration and data engineering journey and business outcomes.

- Be an SME for the sales team to explain the value of Informatica's AI/GenAI-powered data integration and data engineering solutions to prospects.

- Promote our products and best practices by marketing events, webinars, social media, and other channels.

- Be a spokesperson with press, analysts, and at industry events.

- Develop and drive the complete launch of new products.

What We'd Like to See

- Are well-versed in enterprise software, especially data management, data integration, data engineering, AI/GenAI, and cloud technologies.

- Can develop product positioning/messaging that articulates unique value propositions.

- Understand multiple main personas, including data engineers, data integrators, ETL and software developers, data analysts, data scientists, and C-level IT managers.

- Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, customer facing presentation, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates solution adoption.

- Work collaboratively with partner and GSI teams to accelerate and scale programs.

- Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.

- Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns.

Role Essentials

- 5 or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.

- Develop an understanding of data integration and data engineering market and solutions, customer pain points, competition, and trends.

- Experience with content development for complex products sold to IT or other technical buyers is desired.

- Written and verbal skills with meticulous attention to detail

- Outstanding communication skills, especially converting complex ideas into simple messages.

- Experience participating in and influence cross-functional teams.

- Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.

- Create data-driven go-to-market plans and adjust based on data analysis, market feedback, and corporate strategy evolution.

- MBA or equivalent educational background, we will consider an equivalent combination of relevant education and experience

- Minimum 5+ years of relevant professional experience

- BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience

- Minimum 5+ years of relevant professional experience

Perks & Benefits

- Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
- Flexible time-off policy and hybrid working practices
- Equity opportunities and an employee stock purchase program (ESPP)
- Comprehensive Mental Health and Employee Assistance Program (EAP) benefit

Our DATA values are our north star and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, our employees are our greatest competitive advantage. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

Informatica (NYSE: INFA), a leader in enterprise AI-powered cloud data management, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in approximately 100 countries and more than 80 of the Fortune 100 rely on Informatica. . Connect with , , and . Informatica. Where data and AI come to life.