Apply in 3 Minutes Industry Lead

Context Why BFSI Why Now The BFSI Banking Financial Services and Insurance vertical is one of the most strategically important growth areas for AppsFlyer in the APAC region With the acceleration of FinTech InsurTech and digital-first financial services across markets like India SEA and China BFSI brands are redefining customer acquisition engagement and retention through mobile-first strategies As financial institutions double down on marketing efficiency regulatory adaptation and real-time measurement the need for tailored insights benchmarks and industry-specific narratives is higher than ever This role plays a key part in deepening AppsFlyer s consultative partnership with the BFSI ecosystem - helping us guide key clients shape our GTM strategy and capture upside across a high-potential vertical About the Role The Industry Lead - BFSI will serve as AppsFlyer s subject matter expert in the BFSI vertical across APAC with a focus on India This is a senior-level cross-functional role with high visibility across strategic accounts and regional leadership This role demands vertical ownership industry expertise and the ability to influence decision-making at multiple levels across the organization and client base While not a team management role this position requires strong influence industry credibility and the ability to work across functions Sales CS Marketing Product and Data to support the region s most strategic accounts in FinTech digital banking insurance and beyond What You ll Do Develop and execute AppsFlyer s BFSI vertical strategy across India and broader APAC markets including FinTech NBFCs digital banking and insurance Support Sales and Customer Success teams with vertical-specific insights to influence strategic deals renewals and upsell opportunities Build trusted relationships with senior stakeholders incl CMOs CDOs growth leaders by delivering actionable insights and vertical benchmarks Establish thought leadership by representing AppsFlyer at BFSI conferences publishing insights and participating in industry panels forums and executive-level discussions Collaborate with analysts to define monitor and scale key vertical KPIs and benchmarks Understand the core business challenges faced by BFSI organizations such as acquisition cost user retention regulatory complexity and digital transformation and translate them into relevant MarTech use cases powered by AppsFlyer Identify market trends regulatory shifts and customer challenges across India China and ROA translating them into actionable input for GTM and Product teams Support customer retention and expansion by partnering with CS on adoption engagement and advocacy for BFSI clients Where relevant engage with ecosystem stakeholders e g consultants martech vendors or trade bodies to build collaborative momentum in the BFSI space What You Have 10 years of experience in BFSI or FinTech ideally across growth digital marketing or strategy roles with exposure to regional India and APAC dynamics Familiarity with financial regulation digital banking and mobile-first innovation in markets like India China and ROA including relevant bodies such as RBI IRDAI and PBOC Demonstrated ability to influence CXO-level stakeholders through insight-led engagement and strong vertical credibility Experience partnering with Sales Customer Success and cross-functional GTM teams on high-value enterprise opportunities Highly analytical with the ability to extract and translate performance data into client value and strategic recommendations Comfortable contributing to public-facing thought leadership - including content presentations or industry participation Strong cross-cultural collaboration skills and ability to work across diverse markets and teams Proven ability to connect business goals and challenges in BFSI with measurable marketing and attribution solutions creating value-based narratives for enterprise stakeholders Based in India willingness to travel within APAC as needed Why This Role Matters This role enables AppsFlyer to serve one of the region s most valuable and complex verticals with greater precision The BFSI Industry Lead helps create structure shareable insights and scalable value within an industry undergoing rapid change By consolidating client needs performance data and commercial insights under one vertical lead this role reinforces AppsFlyer s presence in the BFSI ecosystem and drives long-term commercial impact across the region Success in this role will be reflected in Supporting vertical-specific ARR growth across APAC through strategic enablement and engagement Deepening AppsFlyer s footprint within Tier-1 BFSI clients across APAC Strengthening AppsFlyer s reputation as a trusted measurement and attribution partner in the BFSI ecosystem Driving thought leadership via high-quality content client-facing insights and industry participation Building alignment with Sales CS Product and Marketing on BFSI priorities and execution As a global company operating in 16 countries across 5 continents we reflect the human mosaic of the diverse and multicultural world in which we live We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race gender culture or sexual orientation We value and encourage curiosity diversity and innovation from all our employees customers and partners Oren Kaniel CEO