Marketing Operations Specialist

Job Description

Who is Astra

Astra is a cybersecurity SaaS company that makes otherwise chaotic pentests a breeze with its one-of-a-kind AI-led offensive Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 15,000+ security tests.

CTOs and CISOs love Astra because it helps them to achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with Astra's powerful CI/CD integrations. Astra is loved by 1000+ companies across 70+ countries.

In 2024 Astra uncovered 2.5 million+ vulnerabilities for its customers, saving customers $110M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. Franois Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, OLX Autos etc. are a few of Astra's customers.

Role overview:

This is a hybrid role with the base location as Chennai.

As a Marketing Operations Specialist at Astra Security, you will play a crucial role in maintaining a structured, data-driven marketing engine that aligns with our revenue goals. You will own HubSpot workflows, integrations, and lead scoring to ensure smooth collaboration between marketing and sales. You will manage data quality, attribution tracking, and compliance across systems while also building the reports and forecasts that guide decision-making at the leadership level.

This role will give you ownership of our marketing technology stack, vendor relationships, and budget tracking. You will define and improve processes, ensure ClickUp sprints and project intake run smoothly, and train the team on tools and best practices. By combining technical execution with strategic reporting and sales alignment, you will help Astra scale its marketing impact and directly contribute to pipeline and revenue growth.

What's in it for you

HubSpot and Automation:

- Build and maintain workflow automations in HubSpot
- Implement lead scoring models, enrich MQLs, and support sales team efficiency
- Manage lead handoffs, routing, and sales team requests related to HubSpot and connected tools
- Use AI to automate tasks, reporting, and workflows

Integrations and Tool Management:

- Set up and manage integrations between CRM and other tools used by marketing and sales
- Audit marketing tools to identify unused or underutilized platforms and manage access for the team
- Evaluate, onboard, and manage vendor relationships for marketing technology.

Data, Tracking, and Compliance:

- Ensure CRM data quality through deduplication, enrichment, and enforcing standards
- Fix and streamline lead attribution, ensuring accurate tracking across paid, organic, and other channels
- Manage marketing data and tracking compliance with privacy and consent laws, including permissions, opt-ins, and data protection
- Work with analytics and tracking platforms (Google Analytics, BI tools, GTM Tag Manager, UTM tagging, pixels) and ensure QA for email deliverability and campaigns.

Reporting and Forecasting:

- Create MIS reports for monthly and quarterly reviews (MQLs, SQLs, Deals, Pipeline, Closed Won, conversion rates) across segments and geographies
- Build predictive reports and forecasts of marketing's contribution to pipeline and revenue, supporting planning cycles with leadership
- Partner with leadership and sales/revops teams to align on lead definitions, funnel stages, and pipeline planning.

Processes and Enablement:

- Define and manage project intake processes, service levels, approvals, and backlog
- Ensure Click Up boards and sprints are properly structured and tracked for campaign execution
- Train the marketing team on tools, workflows, and processes to improve adoption of best practices
- Collaborate closely with sales and leadership to align processes and ensure smooth cross-functional execution

You'd be a great fit if you have:

24 years of experience in marketing operations, revenue operations, or marketing program management (preferably in SaaS or B2B environments)

Hands-on expertise with HubSpot (or similar CRM/marketing automation platforms) including workflows, lead scoring, and routing

Strong understanding of lead attribution, CRM data management, and enrichment practices

Familiarity with marketing analytics tools such as Google Analytics, BI platforms, GTM Tag Manager, and UTM/pixel tracking

Ability to build reports and dashboards for pipeline metrics (MQLs, SQLs, Deals, Closed Won) and revenue forecasting

Experience with project management tools (ClickUp, Asana, or similar) and sprint planning

Knowledge of data privacy, consent, and compliance requirements for marketing tracking

Strong organizational and stakeholder management skills with the ability to align cross-functionally with sales, leadership, and vendors.

Analytical mindset with proficiency in Excel/Google Sheets for data analysis and reporting

Comfortable working in a hybrid setup (23 days a week in the Chennai office).

As an Astra-naut, you will have the following:

Opportunity to work at the intersection of cybersecurity and SaaS growth

A collaborative team with big goals where your work directly shapes Astra's growth engine

Hybrid flexibility with an energetic Chennai hub

Competitive compensation, benefits, and growth opportunities in a fast-scaling company

Health insurance for you and your loved ones