3 Days Left Social Media Strategist- Digital agency

3 weeks ago

Delhi, Delhi, India Expertiz in Full time
Job Description

You need to have excellent written and oral skills with a demonstrated understanding of the social space and platforms and measurement tools(we are hoping that you dont tell us you have created a Facebook campaign but instead tell us how your social media program helped the brand connect to its customers, drive revenue etc.

3-5 years relevant experience in Social Media - with proven track record of having nurtured large accounts to high growth stage.

Spent 3-4 years in a reputed digital agency/publisher. Currently with an Advertising agency / Media agency in a mid-senior social media manager/evangelist profile

Proficient in using tools like Radian 6, social analytics, social influencer management, and online listening best practices.

Job Profile

Actively collaborate with the client and in-house teams tostrategize and implement innovative social media campaigns that dovetail into the overall marketing plan

Design and execute ROI centric social media campaigns that help build brand awareness and support marketing mix for our clients

Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.

Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Monitor social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans

Explore upcoming social networks and creative use of current properties

Design and manage Influencer Perception Management programs for our clients

Analyze social media page(s) and communities, monitor feed and prepare a swot analysis for brands.

Plan and monitor and build brand communities across FB, Twitter, Google+ Blogs and other social platforms

Evaluate brand owned media and build analysis on trends and best practices

Generate feedback upon analysis and build engagement using new age apps and techniques.

Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objective

Integrate traditional Social Media analytics tools and techniques other predictive analytics & big data tools

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