Performance Marketer

3 days ago

Hyderabad India DoctorC Full time

Job Description Performance Marketer (Meta | YouTube | WhatsApp) - D2C - Indian Market Role Summary You will own and drive the execution and optimization of D2C performance marketing campaigns across Meta (Facebook/Instagram), YouTube, and WhatsApp. This role demands strategic analysis, scaling efficient campaigns, and setting up a robust testing roadmap. You will work independently to identify growth opportunities. What You'll Do - Execute and monitor daily campaigns across Meta, YouTube, and WhatsApp, ensuring flawless delivery and budget pacing. - Assist in setting up new ad groups and creative/audience experiments to test hypotheses. - Track, update, and report on key campaign metrics, including CAC, CTR, CPA, and ROAS. - Identify and report campaign issues (e.g., tracking errors, underperforming ads) to the senior team for rapid diagnosis. - Researching platform best practices and new ad formats to help the team adapt strategies quickly. - Document and update the customer journey map from ad click to conversion, identifying potential points of drop-off. - Compiling performance data and creating weekly insight presentations. What You Bring - 3-4 years of experience in performance or digital marketing, preferably within the D2C or e-commerce sector in India. - Working knowledge of Meta Ads Manager and Google Ads platforms. - Deep understanding of data, pixels, and event tracking (e.g., purchase events, pixel health). - Proficiency with marketing funnels, basic attribution models, and the role of creative in performance. - A keen interest in testing and a desire to learn quickly. - A proactive, results-oriented attitude and the ability to collaborate with creative and tech teams.

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