Senior Marketing Manager

4 weeks ago

Noida Uttar Pradesh, India MetaApply Full time

Position All-Round Marketing Manager - Study Abroad EdtechDesignation Senior Marketing ManagerExperience Minimum 10 YearsRole OverviewWe are seeking a highly experienced result-driven All-Round Marketing Professional with proven expertise in the Study Abroad Edtech sector The ideal candidate will lead the marketing team across digital and offline channels drive brand visibility and deliver measurable impact on lead generation engagement and enrollments This is a strategic and hands-on role suited for someone who can think creatively execute efficiently and manage multiple marketing functions with precision Key Responsibilities1 Strategic Marketing Planning- Develop and execute integrated marketing plans aligned with business goals for the Study Abroad vertical - Manage yearly and quarterly marketing budgets ensuring maximum ROI - Identify growth opportunities across target markets UK USA Canada Europe etc - Monitor competitor activity and conduct ongoing market research 2 Digital Marketing Leadership- Oversee performance marketing campaigns Google Meta LinkedIn YouTube focused on quality lead generation - Guide SEO website optimization and marketing automation to enhance digital presence and conversions - Supervise social media content and creative strategy to ensure brand consistency - Analyze campaign performance and optimize based on data-driven insights 3 Offline Marketing Branding- Plan and execute education fairs student engagement events and university partner activities - Oversee branding for study centers partner institutions and B2B collaborations - Drive PR media relations and sponsorship opportunities to strengthen brand recall 4 Team Leadership Coordination- Lead and mentor a cross-functional marketing team digital creative content events - Collaborate with Inside Sales Operations and University Partnership teams for cohesive marketing efforts - Ensure timely delivery of marketing materials and alignment with organizational goals 5 Reporting Performance Management- Track marketing KPIs including lead generation CPL engagement metrics and enrollment contribution - Present monthly dashboards and marketing performance reports to management - Ensure adherence to timelines budgets and brand guidelines Key Skills Attributes- Strong understanding of the study abroad industry student lifecycle and destination-wise marketing nuances - Expertise in digital marketing campaign analytics and CRM systems - Excellent leadership communication and stakeholder management skills - Ability to translate business objectives into actionable marketing strategies - Creative thinker with strong project management and multitasking abilities Qualifications- Bachelor s Master s degree in Marketing Business or related field - Minimum 10 years of experience with at least 5 years in education or study abroad marketing Marketing agency experience will be a plus - Proven record of managing teams and marketing budgets effectively ref updazz com

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