▷ (29/10/2025) Business Development Officer

3 weeks ago

Cannanore KL IN XYLEM LEARNING Full time

Job Title Business Development Officer Employment Type Full-time Permanent Industry Education EdTech Role Overview The Associate - Marketing Manager plays a pivotal role in driving the institution s brand visibility student enrollment and overall growth by formulating and executing strategic marketing initiatives This role requires managing cross-channel campaigns leading a small team and collaborating with stakeholders to ensure the institution s marketing goals are achieved effectively Key Responsibilities 1 Marketing Strategy Planning o Develop and oversee comprehensive marketing plans aligned with institutional objectives o Identify growth opportunities define positioning and implement strategies to strengthen the institution s brand image 2 Campaign Management o Plan manage and evaluate multi-channel marketing campaigns across digital social media print and events o Ensure consistent brand messaging and high-impact execution of campaigns 3 Content Communication o Guide the creation of impactful marketing materials including brochures web content blogs and social media updates o Ensure all content is aligned with the brand voice and resonates with the target audience 4 Market Research Insights o Conduct competitor benchmarking and market analysis to identify industry trends and student preferences o Use insights to optimize marketing strategies and improve campaign effectiveness 5 Lead Generation Conversion o Implement innovative lead generation strategies to drive inquiries and conversions o Oversee lead nurturing processes to support the admissions team in achieving enrollment targets 6 Budget Performance Management o Manage the marketing budget efficiently ensuring optimal ROI across campaigns o Track KPIs prepare performance reports and recommend improvements 7 Relationship Stakeholder Management o Build strong relationships with students parents alumni educational consultants and external partners o Collaborate with academic and sales teams to align marketing initiatives with institutional goals 8 Team Leadership o Mentor and guide junior marketing executives fostering a culture of creativity accountability and performance o Ensure smooth coordination within the marketing team and with cross functional departments Qualifications Skills o Qualifications Skills Bachelor s Master s degree in Business Administration Marketing or related field 3-6 years of experience in business development or sales preferably in the education EdTech sector Proven record of meeting or exceeding sales and enrollment targets Strong interpersonal communication and negotiation skills Ability to analyze data prepare reports and make data-driven decisions Self-motivated goal-oriented and capable of working both independently and in a team o Ready to travel as part of marketing and business expansion activities Job Type Full-time Pay From 20 000 00 per month Work Location In person

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