Customer Care Executive

3 weeks ago


Kolkata, West Bengal, India Aero Armour Full time
Job Description

Job Title: Customer Relationship Management (CRM)

Specialist/Analyst Job Summary: The Customer Relationship Management (CRM) Specialist/Analyst is responsible for managing and optimizing customer relationships by implementing and maintaining effective CRM strategies and systems. They collaborate with cross-functional teams to enhance customer experiences, improve customer satisfaction, and drive business growth through data-driven insights and personalized interactions.

Responsibilities:

1. CRM Strategy Development: Develop and execute CRM strategies aligned with organizational goals and customer-centric approaches.

2. CRM System Management: Oversee the implementation, configuration, and maintenance of CRM systems, ensuring data accuracy, integrity, and security.

3. Customer Data Analysis: Analyze customer data to derive insights, identify patterns, and generate reports on customer behavior, preferences, and engagement levels.

4. Customer Segmentation: Segment customer base based on various criteria (demographics, behavior, etc.) to tailor marketing and communication strategies.

5. Campaign Management: Plan, execute, and monitor CRM campaigns across multiple channels (email, social media, etc.) to nurture customer relationships and drive conversions.

6. Customer Journey Mapping: Map and optimize the customer journey to identify touchpoints for engagement and develop strategies for customer retention and loyalty.

7. Customer Service Optimization: Collaborate with customer service teams to improve processes, streamline customer support, and enhance overall customer experience.

8. CRM Performance Measurement: Define and track key performance indicators (KPIs) to evaluate CRM initiatives effectiveness and provide regular performance reports.

9. Training and Education: Conduct training sessions for employees on CRM tools, processes, and best practices.

10. Data Privacy and Compliance: Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and maintain customer data privacy and security.

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