Cdna Sr Manager – Media Analytics

4 weeks ago

Hyderabad Telangana, India Amgen Full time

Career Category Sales Marketing Operations HOW MIGHT YOU DEFY IMAGINATION If you feel like you re part of something bigger it s because you are At Amgen our shared mission to serve patients drives all that we do It is key to our becoming one of the world s leading biotechnology companies We are global collaborators who achieve together researching manufacturing and delivering ever-better products that reach over 10 million patients worldwide It s time for a career you can be proud of Live What you will do Own and lead delivery of media performance analytics for Amgen s HCP and consumer marketing initiatives across multiple brands and geographies Manage a team of analysts responsible for recurring and ad hoc campaign reporting ensuring high quality and stakeholder alignment Serve as the primary analytics partner for brand teams marketing science and US-based media leadership to define goals interpret trends and drive action Guide QBR preparation and delivery from a media measurement perspective ensuring alignment across campaigns KPIs and insights Lead identification of trends underperformance drivers and optimization opportunities based on historical campaign data Define and evolve KPI frameworks and performance benchmarks in collaboration with brand and media stakeholders Partner with analytics marketing and vendor teams to align on methodologies data definitions and reporting expectations Ensure consistency scalability and clarity in all performance reporting and media analytics outputs Take accountability for delivery managed by L5 leads resolve escalations and maintain alignment with US senior managers and global analytics leadership Thrive What you can expect As we work to develop treatments that take care of others we also work to care for our teammates professional and personal growth and well-being Basic Qualifications Master s or PhD in Analytics Marketing Science or related field with 8 years of analytics experience including 3 years in a leadership role Extensive experience leading media analytics for HCP and or consumer marketing campaigns ideally in life sciences or similarly regulated industries Strong track record of delivery ownership cross-functional collaboration and insight generation Proficiency in storytelling using data backed by tools like Tableau Excel PowerPoint and SQL Python Excellent stakeholder management and presentation skills especially with US or global marketing partners Preferred Qualifications Familiarity with QBR rhythms KPI frameworks and marketing performance evaluation in a global pharma setting Experience leading teams supporting campaign analytics or media measurement platforms Knowledge of key channels TV display search social endemic and how they relate to KPIs across the marketing funnel Ability to balance delivery oversight with hands-on thought partnership and team capability development

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