Digital Marketing Specialist

15 hours ago

Amritsar, India SolutionInn, US Full time

Job Description

- Plan, create, and execute a diverse range of PPC campaigns across different digital channels.
- Monitor and optimize existing PPC campaigns to ensure maximum performance and ROI.
- Develop and implement social media strategy and campaigns to increase brand awareness and uplift brand equity.
- Create and curate engaging content for all social media channels, including Facebook, Instagram, Snapchat and TikTok.
- Devise social media marketing campaigns aligned with business objectives and brand identity.
- Provide creative input for advertising templates and content to drive engagement.
- Analyze and produce comprehensive reports on campaign performance, drawing actionable insights for improvement.
- Regularly update website content, marketing materials, ads, social media, and emails to maintain relevance and alignment with marketing strategy.
- Implement, launch, and optimize PPC campaigns to reach target audiences effectively.
- Collaborate with senior team members from various departments to generate valuable marketing and branding strategies.
- Identify potential revenue opportunities and contribute to strategic planning.
- Conduct in-depth competitor research to stay ahead of industry trends and developments.
- Establish key performance metrics to measure the success of marketing initiatives.
- Develop and maintain a strong brand image to attract customers to our products and services.

Skills Required

- Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
- Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
- Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
- Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
- Social media handling experience with a keen understanding of various platforms and their audiences.
- Ability to stay updated on social media trends, tools, and applications for continuous improvement.

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