Nmims - Performance Marketing Role (2-4 Yrs) Mumbai (online/digital Marketing)

3 weeks ago

Mumbai, Maharashtra, India NMIMS Centre for Distance and Online Education Full time

This incumbent will be responsible for developing implementing tracking and optimizing digital marketing campaigns across all major touchpoints at NMIMS Key Responsibilities - Work with the Manager - Performance and Head of Marketing to plan and execute all digital marketing activities including SEO SEM Email Marketing Paid Social Media promotions and Programmatic advertising campaigns - Collaborate with the Media agency to strategize plan and implement Brand Performance campaigns across numerous touch points - Measure Optimize and Report performance of all digital marketing campaigns and assess them against the set goals website visits leads registrations etc - Identify the latest trends and insights and optimize budgets and performance based on those insights - Be hands-on with working on numerous tools and panels - Google Ads Facebook Ad Manager Double Click Ad Manager etc - Prepare and maintain daily weekly monthly campaign trackers Prepare weekly monthly campaign performance reports - Ensure adherence by all stake holders to plan guidelines of the universityDimensions - Individual contributor role Requirements - Skills Competencies- Good written and verbal communication- Ability to multi-task and deliver against a number of priorities - Demonstrable experience of managing SEO SEM email social media and Programmatic advertising campaigns - Experience in setting up and optimizing Google AdWords campaigns - Experience in optimizing landing pages and user funnels - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement - Working Knowledge of ad serving tools - Solid Knowledge of website analytics tools and experience with Google Analytics Google Ads Microsoft Ads SA360 Facebook Ads and other relevant tools Requirements - Education work experience- Graduate or PG MBA- Google Certification or a Certification in Digital Marketing from a reputable institute will be an added advantage - Minimum 2 to 4 years of working in an agency brand handling online media campaigns work or digital marketing - Experience in managing performance-marketing campaigns paid search and paid social campaigns will be an added advantage ref updazz com

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