Urgent Nmims

This role will be responsible for managing the marketing automation platform and fully leveraging its capabilities Working closely with designers and marketing team this role will implement all programmatic and operational initiatives through the marketing automation platform Concisely you will play a critical role in designing implementing and optimizing marketing automation campaigns and strategies Key Responsibilities - Build and design nurturing campaign s and strategies to be deployed on marketing automation Platform for various use cases like- Lead nurture- Webinar efforts- Student communication - Alumni communication- Collaborate with key stakeholders to conceptualize design deploy and review marketing automation campaigns - Track measures and report marketing efforts on deliverables like- Conversion revenue due to interventions- Cross sell upsell efforts due to marketing automation- Savings on human efforts etc - Improvement in internal external consumers experienceKey Metrics like - Mail Open - Website Visit - Click Through Actions - Manage and setup integration with CRM 3rd Party API etc - Track industry trends and efforts taken to improve on utilization of technology- Builds and maintains relationship cross functional teams like marketing sales product IT Vendors etc to align marketing automation efforts with overall business goals - Monitor maintain the integrity of marketing databases Clean database on regular basis to minimize wastages segment data for targeted campaigns and personalization - A B testing on various elements to improve consumer response rates - Keep up-to-date with the latest trends advancements and best practices in marketing automation Proactively identify opportunities for innovation and optimization within the marketing automation space Dimensions - This is an individual contributor roleRequirements- Skills Competencies - Analytical mindset with the ability to interpret data derive insights and make data-driven decisions - Strong communication and interpersonal skills to collaborate effectively with cross-functional teams - Detail-oriented and organized with a focus on delivering high-quality work within deadlines - Ability to adapt to a fast-paced dynamic environment and embrace innovation - Working Knowledge of Various Marketing Automation Platforms and Marketing Clouds like NetCore Smartech Mautic Pardot Marketo Mailchimp Constant Contact Oracle Eloqua Sales Force Marketing Cloud IBM Marketing Cloud and T1 Leadsquared Drip etc - Working knowledge of CRM like salesforce- Understanding of API and ability to collaborate with developers for integration- Deep Understanding of email SMS push notification channel- Consumer branding and marketing knowledge to support marketing automation- Familiarity with HTML CSS for email and landing page template customization is a plus Requirements - Education Work Experience - Bachelor s Degree in business marketing engineering or equivalent experience desirable- Proven experience of at least 7 to 10 yrs as a Marketing Automation Manager or similar role - Excellent computer skills in the Office 365 suite Excel PowerPoint Word etc - Experience with Adobe Creative Suite is advantageous ref updazz com