Apply in 3 Minutes Marketing Manager

4 weeks ago

Chennai Tamil Nadu, India HRC Global Services Full time

Job Title Park Marketing Manager Location Amusement Park Chennai Department Marketing Reports To Head of Marketing Growth Park Head Type Full-Time Job Overview As the Marketing Manager for our upcoming Chennai park you ll play a pivotal role in launching and scaling most ambitious project yet This isn t just a marketing role-it s your chance to put a new park on the map and in the hearts of millions From crafting hyper-local strategies and driving digital performance to building buzz in the community and bringing on-ground activations to life you ll be at the center of it all If you thrive on turning big ideas into packed parks this one s for you Key Responsibilities Marketing Strategy Planning Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue Footfall and Customer engagement within assigned budgets Plan integrated campaigns for season launches festivals new attractions and special events Conduct market research to understand and stay abreast of guest preferences competitor activity and local trends on a continual basis Digital Performance Marketing Coordinate with central digital teams to drive paid campaigns search social display programmatic for ticket sales and awareness Monitor website traffic conversion rates and online booking performance Leverage SEO local listings and review platforms Google District BMS etc for brand presence Offline BTL Marketing Plan and execute outdoor campaigns hoardings transit ads etc and community activations Ideate and Execute offline activation campaigns at both primary catchment market Greater Chennai region North TN and secondary catchment markets Central TN South TN West TN South AP to drive traffic from non-digital native cohorts of the Total Addressable Market TAM Build partnerships with local businesses RWAs malls and tourism stakeholders Organize promotional events roadshows and influencer visits to amplify reach in Chennai Rest of TN markets Associate with relevant regional events to build awareness and affinity Content Communication Partner with the design team for creation of park-level creatives videos and branded content Collaborate with Social Media team for Influencer marketing campaigns provide regional insights for the content tone Liaise with the PR team for press releases media visits and crisis communication Ensure compliance with brand guidelines maintain a consistent brand voice Act as the POC for enabling content creation and timely availability of custom marketing collaterals needed by Institutional and Corporate Business Development teams as and when required Budget Reporting Manage the park s marketing budget effectively optimizing ROI on every activity Track KPIs footfall revenue growth NPS engagement lead generation and campaign performance Prepare monthly and quarterly reports for internal reviews Interested candiadtes please send your CV to margie hrc-globalservices com

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