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7 days ago
AI SEO Specialist Chennai India About the Job The mission of the AI SEO Specialist is to drive the discoverability and digital performance of Vendasta s clients by applying cutting-edge SEO techniques including local search strategies and generative engine optimization This role blends traditional SEO fundamentals with AI-driven insights and tools to improve performance in both organic search and AI-powered discovery elements The AI SEO Specialist role is ideal for an early-career SEO practitioner who is eager to learn modern strategies deliver high-quality work and improve efficiency through AI-enabled automation and insights As an AI SEO Specialist you will follow established SEO processes contribute to content optimization backlink analysis and keyword research and use AI tools under guidance to scale repeatable tasks improve data interpretation and enhance reporting accuracy The ideal candidate for this role should be a champion of AI solutions and comfortable implementing them into SEO workflows Your Impact SEO Strategy Execution Implement SEO recommendations across webpages blog content and website structures using defined playbooks and AI-enhanced checklists Conduct keyword research and content mapping using platforms like SE Ranking Surfer SEO and ChatGPT with pre-defined prompts Optimize content to perform well on AI-powered search tools like voice assistants and Generative Search by using clear structured answers that are easy for these platforms to understand and feature Apply on-page optimization tactics including metadata updates content enhancements and internal linking strategies Collaborate with cross-functional teams e g content marketing ops to embed SEO guidance during campaign and asset creation Conduct local keyword research and implement city region and service-area targeting using Google Business Profile Bing Places and local directory integrations Link Building Off-Page SEO Assist in executing link-building campaigns with AI-supported prospecting and outreach templates Monitor and evaluate backlink health using tools similar to Ahrefs or SEMrush and support remediation efforts Track competitor backlink profiles and contribute ideas for off-page SEO opportunities Performance Monitoring Optimization Track and report on key SEO performance metrics e g keyword rankings organic traffic click-through rate Use AI-generated summaries to support the creation of monthly performance reports and dashboards Run basic A B tests or audits with support and document results for internal and client review AI-Enabled SEO Workflows Use generative AI tools to assist with keyword clustering content ideation meta tag generation and reporting outlines Follow structured AI prompt libraries created by senior team members and provide feedback for refinement Participate in testing new AI tools or prompts and support documentation and knowledge sharing What You Bring to the Table Foundational knowledge of SEO principles on-page off-page and technical Proficiency with tools like SEMrush Google Analytics Google Search Console Moz or Ahrefs Familiarity with CMS platforms like WordPress and basic understanding of HTML CSS JavaScript Ability to analyze SERPs content gaps and competitor strategies using AI and non-AI tools Experience using or willingness to learn AI tools e g ChatGPT Gemini Surfer SEO for research and automation Follows team-developed AI prompts for consistency and quality Coachable and proactive in improving prompts outputs or tools used for SEO work Strong verbal and written communication skills for task updates documentation and collaboration Works well across teams to support SEO deliverables in content marketing and client services contexts Proactive in asking questions raising blockers and suggesting improvements 1-3 years of experience in SEO digital marketing or a related role Bachelor s degree in Marketing Communications or a related field preferred Certifications in SEO platforms e g SEMrush Google Analytics Google Ads are an asset Understanding of Generative Engine Optimization GEO including content structuring techniques to improve visibility in AI Overviews ChatGPT Bing Copilot and voice search tools Experience with Local SEO strategies including NAP consistency map-pack optimization Google Business Profile enhancements and geo-targeted landing pages About Vendasta So what do we do We create an entire platform full of digital products solutions that help small to medium-sized businesses SMBs have a stronger presence online through digital advertising online listings reputation management website creation social media marketing and much more Our platform is used exclusively by channel partners who sell products and services to SMBs allowing them to leverage us to scale and grow their business We are trusted by 65 000 channel partners serving over 6 million SMBs worldwide Perks Stock options as per policy Benefits - Health insurance Term insurance Paid time off Public transport reimbursement Flex days Training Career Development - Professional development plans leadership workshops mentorship programs and more Free Snacks hot beverages and catered lunches on Fridays Culture - comprised of our core values Drive Innovation Respect and Agility Provident Fund
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