Growth Marketing Manager

Company: BAV Electric (BHASUSA Technologies Pvt. Ltd.) About the Role We are looking for a one-person growth engine who can handle both online and offline marketing for our EV startup. Your goal: grow app installs, web traffic, brand awareness, followers, and actual sales – and track everything with clear numbers. Key Responsibilities 1. SEO & AI-Driven SEO - Own SEO strategy for website & blog (on-page, off-page, technical). - Keyword research focused on EV buyers, charging users, dealers, franchise leads. - Use AI tools (ChatGPT, Gemini, etc.) to: - Generate SEO-optimized blogs, FAQs, app descriptions, landing pages. - Create content briefs and outlines for faster content production. - Track rankings, impressions, and clicks using Search Console & other tools. 2. App Install Growth & Play Store Optimization - Improve Play Store SEO (ASO) – app title, description, screenshots, keywords, reviews strategy. - Run and optimize Meta Ads + Google Ads for app installs. - Work with product team to improve onboarding, retention, and reviews. 3. Meta Ads (Facebook + Instagram) - Plan, run, and optimize ad campaigns for: - App installs - Test ride & sales leads - Franchise / dealer enquiries - Follower & engagement growth - Set up proper tracking (pixels, events, UTM tags) and build reports for CPL, CAC, ROAS. 4. LinkedIn Growth & Brand Building - Grow LinkedIn company page + founder personal brand. - Post about EV industry, startup journey, dealer success stories, funding updates, etc. - Generate B2B leads (dealers, investors, corporate clients, fleet buyers). 5. YouTube & Video Content - Plan educational + review content around EVs, charging, EMI, subsidies, comparisons. - Coordinate script writing, shooting, and basic editing (or manage freelancers). - Optimize YouTube thumbnails, titles, tags, and descriptions for reach & subscribers. 6. Social Media & Content Creation - Own content calendar for Instagram, Facebook, LinkedIn, YouTube, and others. - Create or coordinate: - Reels, posts, carousels, stories - Blog posts, FAQs, emailers, push notifications - Maintain consistent brand voice and visual identity. 7. Google Merchant & E-Commerce / Dropshipping - Set up and manage Google Merchant Center for listing vehicles, accessories, and products. - Coordinate with suppliers for dropshipping / inventory light models where applicable. - Ensure correct product feeds, pricing, discounts, and campaign structures. 8. Online PR & News Articles - Get the brand featured in online news portals, blogs, and EV communities. - Draft press releases, founder stories, launch updates, success stories. - Build relationships with auto journalists, EV bloggers, and influencers. 9. Offline Marketing & Lead Tracking - Plan and execute local marketing around experience stores/showrooms: - Store branding, pamphlets, banners, standees - College & corporate campus activities - Society/Apartment events, test-ride camps - Create a system to track leads and sales from offline campaigns (Excel/CRM). - Work closely with store staff to improve conversion from walk-ins & leads. 10. Analytics & Reporting - Set up and monitor dashboards (GA4, Meta Ads, basic CRM/Sheets). - Track: installs, leads, calls, test rides, showroom visits, bookings, revenue. - Present weekly and monthly reports with what worked / what didn't / next steps. What We're Looking For - 2–5 years experience in performance marketing / growth / digital marketing. - Hands-on experience with: - Meta Ads, Google Ads, GA4 / analytics - SEO tools (Search Console, Ahrefs / SEMrush basic understanding) - Play Store / App Store optimization - Comfort with AI tools for content, research, and automation. - Strong content sense: can write or guide writing for social posts, scripts, ads, blogs. - Bonus (not mandatory): - Experience in EV / auto / mobility / startup space - MBA in Marketing / Business / related field - Experience managing offline marketing & ground teams. Personality & Culture Fit - You love numbers + creativity – you care about both CTR and story. - You are independent: can take a target and figure out how to reach it. - You are okay with experiments, failures, and fast iterations. - You enjoy working in a small, fast-paced startup where your work is visible.