Creative Strategist

1 day ago

Kochi, India I Know A Guy Full time

Position: Creative Strategist Company: Protectol Healthcare Pvt. Ltd. Location: Kochi, India Reports to: Brand Manager Type: Full-time, On-site Your Mission, Should You Choose to Accept It As the Creative Strategist, you’ll be the storyteller behind Protectol’s brand voice — turning ideas into narratives that inspire, engage, and convert. You’ll craft content strategies that bring our FMCG and D2C products closer to consumers through meaningful storytelling, impactful campaigns, and data-driven creativity. If you understand both the art of emotion and the science of attention, this role is your stage. What You’ll Bring to the Table 1. Strategy & Planning - Design and own the brand’s content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels. - Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments. - Collaborate with design, social, and performance teams to maintain message consistency. - Conduct content audits, analyze performance, and refine strategies based on insights. 2. Content Creation & Management - Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content. - Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals. - Ensure brand voice, tone, and visual identity are consistent across every piece of content. - Partner with the video and design teams to execute compelling creative deliverables. 3. Brand Storytelling & Campaigns - Build emotionally resonant brand stories that deepen audience connection. - Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives. - Support brand partnerships and activations with cohesive storytelling strategies. 4. Performance & Optimization - Track and interpret engagement, reach, and conversion data to optimize content effectiveness. - Run A/B tests to identify winning creative approaches and messaging. - Stay updated on content trends, competitor strategies, and emerging digital formats. 5. Cross-Functional Collaboration - Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact. - Support sales and trade marketing through POSM, packaging, and retail content. - Partner with influencer and event teams to ensure consistent communication across all brand touchpoints. What Makes You a Perfect Fit - 3–5 years of experience in content strategy, preferably in FMCG, lifestyle, or D2C brands. - Strong grasp of consumer psychology, brand storytelling, and positioning. - Excellent command of English & Malayalam. - Skilled in content planning tools, analytics platforms, and AI-assisted systems. - Highly organized multitasker capable of managing multiple campaigns and creative timelines. What You’ll Take from the Table - A front-row seat in scaling one of India’s most exciting FMCG/D2C brands. - Freedom to experiment with ideas that shape how consumers perceive the brand. - Opportunity to lead storytelling that directly influences visibility, engagement, and sales growth. - A collaborative, fast-paced work culture. - Competitive compensation with growth opportunities.

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