Assistant Manager/Manager

3 weeks ago

Pune, Maharashtra, India ADAR PVT LTD Full time
Role Overview:

We are seeking a Product Pricing Assistant Manager/Manager to independently drive pricing, land evaluation, and market research efforts across Pune. This role is critical in shaping project-level decisions on pricing, positioning, and product mix. The candidate must possess strong market intelligence, strategic thinking, and a high degree of integrity, as decisions will be made based on their insights and reports.

Key Responsibilities (KRA):

1. Market Research & Intelligence

- Conduct continuous market mapping of Pune's key micro markets and upcoming residential launches.

- Perform in-depth on-ground studies covering:

- Inventory movement

- Competitor pricing strategies

- Marketing and branding activities

- Customer experience and sales team interactions

- Stay updated on IPC (International Property Consultant) reports, government trends, infra development, and demand indicators.

2. Land Evaluation & Feasibility

- Visit potential land parcels and evaluate their viability for Casagrand projects.

- Conduct detailed site-level research: catchment analysis, competition review, infrastructure, and legal/physical attributes.

- Prepare structured evaluation reports with insights on:

- Feasible pricing

- Ideal product mix

- Estimated absorption

- Risk factors and differentiators

3. Pricing Strategy

- Develop and regularly update pricing models based on:

- Market trends

- Demand-supply gaps

- Micro-location positioning

- Support project launch planning with strong value propositions, floor-wise pricing logic, and early-stage pricing assumptions.

4. Product Strategy

- Collaborate with Business Development and Design teams to suggest ideal unit sizes, typologies, and amenity mix based on market demand.

- Benchmark against competitors and provide suggestions for differentiated offerings.

Required Skills:

- Education: Graduate (Real Estate, Marketing, Economics, or related field). / MBA preferred

- Experience: 2-8 years in real estate market research, pricing, product strategy, or consulting.

Skills:

- Strong analytical and presentation skills (Excel, PowerPoint)

- Excellent understanding of Pune's real estate landscape

- Highly organized, detail-oriented, and data-driven

- Self-starter capable of managing projects independently

- High integrity and accountability - reference checks will be rigorously conducted

Other Requirements:

- Must be based in Pune.

- Must have own two-wheeler/four-wheeler for local travel (conveyance reimbursement applicable)

- Willingness to travel extensively across Pune for site visits and market tracking

Why Casagrand?

- Be part of a high-growth expansion team in one of India's leading real estate brands

- High-impact role with visibility to top management

- Entrepreneurial work environment with data-backed decision making

- Opportunity to shape city-level strategy from the ground up

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