Advertising/promotion Analyst

Job Category Marketing Learner at the heartPearson is a global education company that helps people around the world to make progress in their lives through learning With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services we help people to learn whatever wherever and however they choose We are now transforming Pearson to accelerate our activity in digital learning education services and emerging markets This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education BTEC qualifications developed by Pearson in collaboration with industry experts are globally recognized for their excellence in vocational education Designed to meet the high standards of today s workforce they equip students with practical skills and knowledge relevant to their chosen fields Offered in colleges and international schools BTEC qualifications pave the way for global education and career opportunities empowering ambitious students to achieve their aspirations Why we need youWe believe education is a vital force that can empower people help them to reach their potential and contribute to more connected communities all around the world Our strength comes from our outstanding people our strong relationships in the education world our expertise in using technology to help people learn our global footprint and local reach and our position as a profitable global company with a unifying sense of purpose About the jobThis is an exciting role in the international marketing team of BTEC Qualifications where you will help develop and execute marketing campaigns and content to grow the awareness perception and adoption of BTEC and BTEC Higher Nationals in priority countries globally This is a remote role based in India which might require occasional visit to office in Noida Together with the full marketing team you will help create the brand reputation amongst educators consumers parents and learners and more generally for all customers teachers and lecturers higher educators and employers etc through effective marketing strategies The goal is for BTEC and BTEC Higher Nationals to be perceived as THE career-focused qualification and students and institutions to choose BTEC over the alternatives Key Accountabilities Develop and execute marketing strategies to enhance the awareness and the positive equity of the BTEC brand among different audiences in priority countries Develop and implement content for marketing activities that drive lead generation and adoption of BTEC qualifications amongst different educator groups Creating and executing a social strategy aimed at engaging educators with the BTEC and BTEC Higher National subjects throughout the year including outside of main campaign periods Implementing an ongoing web strategy and plan that increases learner and educator engagement with our brand content Assisting with the organisation of events and conferences Manage the production of marketing collaterals for multiple channels and campaigns with elements such as press print sales collaterals across all digital and offline channels email social websites SEM PPC SEO display PR etc Creating multiple marketing collaterals such as sales brochures event promotion sales decks website content digital ads social media content testimonials video scripts emails for brand promotion Writing and proofreading copy Work closely with in-house or external creative agencies to design marketing materials Working in an agile way to be able to support on different projects and activity throughout the year Tracking and measuring the results of campaigns and reporting the results back to the business Internal and External stakeholdersThis is a marketing executive role which requires maintaining good direct and cross-functional relationships Key stakeholders include without being limited to Content writers designers and other members of the Marketing team Sales teams Product teams Customer services and all customer-facing teams External agencies The role will involve preparing for and participating in cross-functional meetings and presenting from time to time to stakeholder groups This is an executive level Business-to-Consumer B2C and Business-to-Business B2B Marketing role which will develop an individual in all areas of marketing The successful candidate will ideally have experience in Driving Marketing success from customer insights B2B marketing with experience in the execution of multi-channel campaigns which might include above-the-line elements such as press and across all other digital and offline channels print DM email social sales websites SEM PPC SEO display PR etc Good digital marketing experience and proficiency in the most popular channels and tools egLinkedin Snapchat Instagram Twitter Facebook email Marketing Google Analytics etc Excellent ability at written communicationExcellent communication skills with a strong sense of teamwork and an ability to deal with stakeholders Strong organisational skills and the ability to plan and prioritise work effectively Understanding of market segmentation Worked with agencies or in agencies Essential 3-5 years of work experience Experience of working at campaign executive level Educated to degree level or equivalent preferably in marketing or communications High level of enthusiasm and drive - used to self-start Results driven with the energy and resilience to make things happen Ability to work collaboratively both internally and externally Commercial mind set Ability to work under pressure staying ahead of complex schedules and seek to improve knowledge A good working knowledge of Microsoft Office i e Word Excel and PowerPoint Desirable Good understanding of the UK or International education sector Experience of working in international markets regions Agency experience Available to join immediately Pearson competencies Organisationally Agile Adapts quickly to new situations where roles and work are not clearly defined Proactively seeks information to understand the reasons for change and adapts approach accordingly Influences without Authority Conveys messages and clear outcomes to diverse audiences using the most effective channels in an easily understood convincing and actionable manner Identifies stakeholders seeks input and actively listens to build support and identify best solutions Prioritises and makes Effective Decisions Breaks down work into manageable parts assessing the priorities and schedule required to deliver on time Ensures the quality of the data provided to analyse possible solutions and support effective decision making Builds Relationships Creates relationships with peers quickly and confidently building trust and win-win partnerships Proactively networks with other teams to discuss common issues and share knowledge Outcomes Oriented Differentiates between outputs and outcomes working with a focus on achieving desired outcomes Understands the intended outcomes of own work and how they contribute to Pearson s broader objectives including customers and learners Continuously Improves Actively seeks opportunities for improvement and presents ideas for increasing effectiveness and efficiency of own work Demonstrates willingness and flexibility to adapt own approach to new ways of working to achieve improved outcomes Evidence Informed Identifies and collects reliable data necessary to build evidence to enable and support decisions Organises and analyses information into meaningful related areas to form robust evidence-based conclusions Commercially Aware Understands and can articulate Pearson s business goals and what own business own team and self do to contribute to Pearson s success Uses that knowledge to identify better ways of working to meet those goals Digitally Focused Understands and embraces how digital technology is changing education and assessment and the implications this has on own day-to-day work Recognises the opportunities digital technology creates for Pearson to increase its reach generate profitable business opportunities and create more effective products for its market Driven by Customer and Learner Requirements Understands customer learner needs what they value and why and applies creative thinking to make a difference Makes decisions that have a positive impact on customer and learner issues for the benefit of Pearson overall