Marketing Technology Solution Consultant

Job Title : Marketing Technology Solution Consultant Location: Noida Shift: Night Shift Type of position: Fulltime Experience: 8+ Years Job Description: We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth. Key Responsibilities: Solution Design & Implementation: - Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions - Conduct platform assessments and recommend optimal marketing technology stacks - Create technical documentation, solution architecture diagrams, and implementation roadmaps - Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio) - Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration - Build responsive, personalized email templates, landing pages, and mobile campaigns Technical Integration & Analytics: - Develop and maintain integrations between marketing platforms and external systems via APIs - Design data integration strategies ensuring seamless data flow across marketing technology stack - Build and manage audience segments, data extensions, and customer profiles - Analyze campaign performance metrics and provide actionable optimization insights - Conduct A/B testing strategies to improve engagement rates and ROI Client Management: - Serve as primary technical point of contact for marketing technology initiatives - Stay current with platform updates, new features, and industry best practices Experience: - 3-5 years in marketing technology consulting or solution implementation - Strong hands-on experience with Salesforce Marketing Cloud and MoEngage - Experience in marketing automation strategy and multi-channel campaign orchestration Technical Skills: - Proficiency in JavaScript, HTML, CSS and web development concepts - Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL - Strong understanding of API integrations and data management - Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM) Soft Skills: - Excellent problem-solving and analytical abilities - Strong communication skills for technical and non-technical audiences Certifications (Optional): - Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer) - MoEngage Implementation Expert certification - Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot - Understanding of customer data platforms (CDP) and data management platforms (DMP) About VML VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.