Marketing Technology Solution Consultant

Job Title : Marketing Technology Solution ConsultantLocation: NoidaShift: Night Shift Type of position: FulltimeExperience: 8+ YearsJob Description:We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.Key Responsibilities:Solution Design & Implementation:Act as technical consultant for marketing automation projects, translating client requirements into actionable solutionsConduct platform assessments and recommend optimal marketing technology stacksCreate technical documentation, solution architecture diagrams, and implementation roadmapsDevelop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestrationBuild responsive, personalized email templates, landing pages, and mobile campaignsTechnical Integration & Analytics:Develop and maintain integrations between marketing platforms and external systems via APIsDesign data integration strategies ensuring seamless data flow across marketing technology stackBuild and manage audience segments, data extensions, and customer profilesAnalyze campaign performance metrics and provide actionable optimization insightsConduct A/B testing strategies to improve engagement rates and ROIClient Management:Serve as primary technical point of contact for marketing technology initiativesStay current with platform updates, new features, and industry best practices Experience:3-5 years in marketing technology consulting or solution implementationStrong hands-on experience with Salesforce Marketing Cloud and MoEngageExperience in marketing automation strategy and multi-channel campaign orchestrationTechnical Skills:Proficiency in JavaScript, HTML, CSS and web development conceptsExperience with Salesforce Marketing Cloud AMPscript, SSJS, and SQLStrong understanding of API integrations and data managementKnowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)Soft Skills:Excellent problem-solving and analytical abilitiesStrong communication skills for technical and non-technical audiencesCertifications (Optional):Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)MoEngage Implementation Expert certificationExperience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpotUnderstanding of customer data platforms (CDP) and data management platforms (DMP)About VMLVML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.