Sr. Mgr

3 weeks ago


Mumbai, Maharashtra, India Schneider Electric Full time

Experience 10 yrs of Exp in managing ATL Social Media and Paid campaigns Conceptualization and driving campaigns with multiple agencies KPIs - Lead all brand level campaigns from ideation to execution Plan the yearly integrated marketing plan and calendar for L T Electrical and Automation brand for multiple channels film print digital social web Manage all paid media campaigns for the brand Responsibilities Work with leading agencies to conceptualize and design external communications for the brand Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate edit publish and share engaging content daily e g original text photos videos and news Oversee social media accounts design e g Facebook profile pictures and blog layout Suggest and implement new features to develop brand awareness likes promotions and competitions Stay up-to-date with current technologies and trends in social media design tools and applications Qualifications Has 10 years of experience in managing digital social and paid media initiatives for large brands Masters from a reputed institute



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