Software - Delegate Acquisition Manager (7-10 Yrs) Noida (online/digital Marketing)
4 weeks ago
Basic Functions Job Responsibility Delegate Identification and Targeting - Identify and prioritize target audiences for each event based on industry trends event themes and strategic goals - Develop comprehensive delegate profiles to understand their needs preferences and pain points - Utilize market research and data analysis to identify potential delegates and opportunities Delegate Acquisition Strategies - Develop and implement effective delegate acquisition strategies including email marketing direct mail social media campaigns and telemarketing - Create compelling marketing materials such as invitations brochures and presentations to attract and engage potential delegates - Leverage digital marketing tools and platforms to reach a wider audience and track campaign performance with in-house marketing teamRelationship Building and Management - Build strong relationships with key stakeholders including senior industry leaders potential sponsors and partners - Actively engage with potential delegates through personalized communication and follow-up - Address delegate inquiries and concerns promptly and professionally Event Promotion and Marketing - Collaborate with the marketing team to develop and execute comprehensive event marketing plans - Identify and leverage opportunities for event promotion through industry events publications webinars and social media - Monitor event registration and attendance trends and make adjustments to the acquisition strategy as needed Data Analysis and Reporting - Track and analyse key metrics such as conversion rates registration numbers and delegate demographics - Generate regular reports on delegate acquisition performance and provide actionable insights to improve future efforts - Utilize data-driven insights to optimize marketing campaigns and delegate acquisition strategies Success Measures - Delegate Revenue that meets agreed targets- Increase in the number of non-tech and non-member companies as clientsKnowledge Skills Qualifications Experience - Master s degree in Marketing Business Administration or a related field - 7 years of experience in delegate acquisition event marketing or a similar role - Proven track record of successfully acquiring and retaining delegates for large-scale events - Strong understanding of marketing principles and techniques including digital marketing - Excellent communication interpersonal and presentation skills - Proficiency in Excel Canva PPT CRM and marketing automation tools- Digital Marketing Expertise in email marketing social media marketing and content marketing - CRM Systems Proficiency in using CRM software to manage and track delegate interactions - Data Analysis Ability to analyze data and draw insights to inform decision-making - Project Management Strong organizational and time management skills to manage multiple projects simultaneously - Problem-Solving Ability to identify and resolve challenges effectively - Adaptability Flexibility to adapt to changing priorities and deadlines - Negotiation Skills manage internal and external stakeholders along with vendors- Open to Travel Able to meet clients and travel for outstation meetings and events ref updazz com
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